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Friday, April 11, 2014

Spotted Ratings, Thursday 4/10/14


WHAT MATTERS:

  • It was another very modest weeknight tryout for Shark Tank (1.7), down 15% from its usual amazing-for-Friday 2.0 in a Thursday 8/7c test. I tend to think these things are always set up for disappointment to a certain extent because shows take a hit when airing out of pattern, and Thursday at 8 after DST isn't even that much higher-viewed than its usual Friday 9/8c slot. But this will certainly not serve as evidence that would encourage ABC to move it off of Friday.
  • If there was a silver lining for Shark Tank, it was that it at least brought competing reality Hell's Kitchen (1.4) down with it. Ouch.
  • The other ugly result was Reign (0.4), which dropped to a new series low in its second episode without an original The Vampire Diaries lead-in. In True terms, this is basically the equivalent of getting a 0.5 after an original. Reign has done that in the past, but not for a little while.
  • To round out a rough night, the CBS and NBC lineups mostly inched downward, which meant lots of ties for lows in peacock land: Community (0.9), Parks and Recreation (1.0) and Parenthood (1.1). Only 10/9c dramas Scandal (3.0) and Elementary (1.6) were on the week-to-week upswing preliminarily, though American Idol joined after finals.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Shark Tank 1.7 32% -15%-0.3n/a 20/23 n/a +89% +21% 2.2
Grey's Anatomy 2.6 40% -4%-0.1+0.8 10/18 n/a -2% +108% 3.1
Scandal 3.0 41% +3%+0.1-0.1 7/17 n/a +3% +216% 3.1
ABC:+13%+103%
The Big Bang Theory 4.7 37% -4%-0.2n/a 20/20 n/a -4% +57% 5.8
The Millers 2.5 32% -11%-0.3-0.2 16/19 n/a -11% +25% 2.4
Two and a Half Men 2.4 32% -4%-0.1-0.3 5/19 n/a -4% +33% 2.5
The Crazy Ones 1.7 31% +0%+0.0-0.1 16/20 n/a +0% +0% 1.8
Elementary 1.6 26% +7%+0.1+0.0 16/20 n/a +3% +14% 1.8
CBS:-3%+28%
Community 0.9 45% +0%+0.0n/a 10/11 -25% +0% -25% 1.2
Parks and Recreation 1.0 50% -9%-0.1+0.0 15/16 -33% -9% -33% 1.4
Hollywood Game Night (R) 0.9 44% -18% -40% 1.2
Parenthood 1.1 38% -8%-0.1-0.2 20/21 n/a -12% -35% 1.4
NBC:-12%-35%
Hell's Kitchen 1.4 43% -22%-0.4n/a 5/5 -26% -20% -57% 1.8
American Idol Thu 1.8 30% +6%+0.1-0.4 12/13 -44% +6% -25% 2.3
Surviving Jack 1.2 35% +0%+0.0+0.1 2/3 n/a +0% -48% 1.4
Fox:-9%-48%
The Vampire Diaries (R) 0.3 45% +20% +0% 0.4
Reign 0.4 41% -33%-0.2-0.5 17/17 n/a +33% +33% 0.5
CW:+27%+17%
Big5:-1%-1%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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