- After a promising start to the spring, it seems to be falling apart in April for Once Upon a Time (1.7), down another three tenths week-to-week and now down seven tenths over the last two weeks. But after seeing the week-to-week HUT decline on Easter Sunday, it seems a bit more reasonable. It also had a much worse lead-in than usual from a Peanuts Easter special (0.9), and the network had low-rated Hallmark Hall of Fame movie In My Dreams from 9-11 (1.0, down 23% from the April movie last year).
- The absence of Resurrection at 9/8c may have been of some benefit to the competition, as NBC's Believe (1.1) was up a tick. It also had a better lead-in from Dateline (0.8), even if its flip to 8/7c with American Dream Builders (0.5) at 7/6c didn't net any growth over the first two hours. And Cosmos: A Spacetime Odyssey (1.4) also had its first week-to-week growth despite the animated lead-in going into repeats.
- CBS was on the downswing across the board with The Amazing Race (1.7), The Good Wife (1.3) and The Mentalist (1.4).
- Cable also had some Easter ugliness:
- HBO's comedies Silicon Valley and Veep each dropped over a tenth despite a slightly up lead-in from Game of Thrones.
- AMC also had a brutal Easter, with Turn and Mad Men each shedding over two tenths.
- And Lifetime had a relatively soft return from Devious Maids; though this was above the also soft series premiere, that show grew substantially over the course of season one and ended on a 1.14, so returning at 0.75 is probably not what Lifetime was looking for.
- Salem, WGN America's first foray into scripted originals, pulled a 0.51 demo, which is massive by that network's standards but not by most networks'.
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| It's the Easter Beagle, Charlie Brown | 1.0 | 34% | n/a | -23% | -23% | 1.2 | ||||
| Once Upon a Time | 1.7 | 36% | -15% | -0.3 | -0.3 | 18/18 | -19% | -13% | -19% | 2.1 |
| Movie: In My Dreams | 1.0 | 27% | n/a | -42% | -23% | 1.1 | ||||
| ABC: | -30% | -22% | ||||||||
| 60 Minutes | 1.1 | 16% | -31% | -0.5 | n/a | 23/24 | -42% | -33% | -42% | 1.3 |
| The Amazing Race | 1.7 | 28% | -6% | -0.1 | -0.5 | 6/8 | -29% | -6% | -29% | 2.1 |
| The Good Wife | 1.3 | 18% | -13% | -0.2 | -0.1 | 14/18 | -13% | -10% | -13% | 1.4 |
| The Mentalist | 1.4 | 21% | -13% | -0.2 | -0.2 | 11/18 | -13% | -10% | -13% | 1.6 |
| CBS: | -15% | -26% | ||||||||
| American Dream Builders | 0.5 | 27% | -29% | -0.2 | n/a | 6/6 | n/a | -33% | -38% | 0.6 |
| Dateline Sun | 0.8 | 27% | +0% | +0.0 | n/a | 3/4 | n/a | +14% | +0% | 1.1 |
| Believe | 1.1 | 31% | +10% | +0.1 | +0.1 | 4/7 | n/a | +5% | -31% | 1.3 |
| Crisis | 0.9 | 31% | -18% | -0.2 | +0.1 | 6/6 | n/a | -18% | -44% | 1.1 |
| NBC: | -8% | -40% | ||||||||
| Bob's Burgers | 0.6 | 50% | -25% | -0.2 | n/a | 18/18 | -65% | -25% | +0% | 0.8 |
| American Dad! (R) | 0.6 | 51% | -45% | -33% | 0.8 | |||||
| The Simpsons (R) | 0.9 | 52% | -47% | -44% | 1.3 | |||||
| Family Guy (R) | 1.2 | 57% | -43% | -29% | 1.5 | |||||
| Cosmos: A Spacetime Odyssey | 1.4 | 48% | +8% | +0.1 | -0.9 | 6/7 | n/a | +12% | -22% | 1.6 |
| Fox: | -26% | -27% | ||||||||
| Big4: | -21% | -28% | ||||||||
| Game of Thrones | 3.46 | 67% | +2% | +0.06 | 2/3 | +42% | ||||
| Silicon Valley | 0.80 | 63% | -19% | -0.19 | 3/3 | n/a | ||||
| Devious Maids | 0.75 | 48% | n/a | n/a | 1/1 | +15% | ||||
| Mad Men | 0.59 | 40% | -27% | -0.22 | 2/2 | -48% | ||||
| Salem | 0.51 | 43% | n/a | n/a | 1/1 | n/a | ||||
| Veep | 0.36 | 59% | -28% | -0.14 | 3/3 | -50% | ||||
| Turn | 0.36 | 32% | -42% | -0.25 | 3/3 | n/a | ||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
