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Wednesday, April 9, 2014

Spotted Ratings, Monday 4/7/14


WHAT MATTERS:
  • CBS dominated Monday with the NCAA basketball national championship game. The final was a 7.2 A18-49 rating, down 14% from last year.
  • NBC tried American Dream Builders (1.5) after The Voice (3.5) in an academically interesting test of what a really low-rated show would do with this kind of timeslot upgrade. While the show more than doubled its rating from Sunday, this tryout will need to make a difference in next Sunday's rating to not have been a waste.
  • On a night otherwise light on original entertainment programming, Bones (1.6) inched up for the second straight week. Dancing with the Stars (2.2) was the only show to take a hit against the big game, but it was just a tenth after finals. It remains a pretty good season for the show; this was actually slightly above last year's rating on this night.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars 2.2 19% -4%-0.1n/a 4/4 +5% -4% +5% 2.5
Castle (R) 1.5 21% +36% +25% 1.6
ABC:+4%+9%
The Big Bang Theory (R) 2.0 37% -63% +33% 1.9
Championship Central 1.6 39% n/an/an/a 1/1 n/a -70% -20% 1.6
NCAA Championship 7.2 43% n/an/an/a 1/1 -14% +300% +5% 8.5
CBS:+80%+5%
The Voice Mon 3.5 37% +3%+0.1n/a 6/7 -30% +3% -31% 3.8
American Dream Builders 1.5 37% +114%+0.8+2.9 1/4 n/a -46% -32% 1.3
NBC:-11%-31%
Bones 1.6 31% +7%+0.1n/a 12/20 n/a +7% +45% 1.7
The Following 1.4 40% +0%+0.0+0.1 9/12 -36% +0% -36% 1.8
Fox:+3%-9%
Star-Crossed 0.3 40% -25%-0.1n/a 4/8 n/a -25% -25% 0.3
The Tomorrow People (R) 0.2 44% -60% +0% 0.3
CW:-44%-17%
Big5:+20%-8%
Bates Motel 0.98 55% +7%+0.07
2/6 -23%


Being Human 0.59 53% +24%+0.11
1/13 +19%


Dallas 0.46 31% +4%+0.02
3/7 -35%


Archer 0.45 66% -22%-0.13
10/11 -50%



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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