SpotVault - Mixology (ABC) - 2013-14 Ratings

Mixology

Wednesdays, 9:30/8:30c, ABC

2013-14 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	We	2/26/2014	9:30	0:30	4.98	1.7	5	33.7	9.6	3.1	3.4	1.49	+14%
2	We	3/5/2014	9:30	0:30	4.64	1.7	5	33.7	9.6	3.4	4.0	1.35	+26%
3	We	3/12/2014	9:30	0:30	4.29	1.5	4	30.9	8.4	3.4	3.7	1.35	+11%
4	We	3/19/2014	9:30	0:30	3.66	1.2	3	33.4	8.8	1.8	2.1	1.21	-1%
5	We	3/26/2014	9:30	0:30	4.85	1.6	5	32.4	7.4	3.6	3.8	1.27	+26%
6	We	4/2/2014	9:30	0:30	4.33	1.6	4	34.0	9.3	3.3	3.9	1.24	+29%
7	We	4/9/2014	9:30	0:30	3.65	1.2	4	32.1	8.7	1.6	1.8	1.35	-11%
8	We	4/16/2014	9:30	0:30	3.86	1.2	3	31.7	6.9	1.6	1.9	1.29	-7%
9	We	4/23/2014	9:30	0:30	4.32	1.5	4	34.0	7.1	3.5	3.9	1.05	+43%
10	We	4/30/2014	9:30	0:30	3.78	1.3	4	32.6	8.5	2.9	3.3	1.09	+19%
11	We	5/7/2014	9:30	0:30	3.84	1.3	4	32.4	8.1	2.9	3.5	1.06	+23%
12	We	5/14/2014	9:30	0:30	3.99	1.3	4	31.1	8.8	3.2	3.4	1.18	+11%
13	We	5/21/2014	9:30	0:30	4.04	1.3	4	31.2	9.5	3.7	3.8	1.11	+17%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					4.17	1.42		43%				1.23	+15%

2013-14 Encore Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Mo	3/3/2014	9:30	0:30	3.64	1.1	3	35.3	10.4	2.4	2.6	0.98	+13%
2	Sa	3/29/2014	8:00	0:30	1.4	0.3	1	31.3	1.7	n/a	n/a	0.27	+9%
3	Sa	3/29/2014	8:30	0:30	1.1	0.2	1	25.9	1.8	0.3	0.3	0.46	-57%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.