SpotVault - The 100 (CW) - 2013-14 Ratings

The 100

Wednesdays, 9/8c, CW

2013-14 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	We	3/19/2014	9:00	1:00	2.73	0.9	3	32.5	8.7	0.9	1.1	0.92	-2%
2	We	3/26/2014	9:00	1:00	2.27	0.7	2	32.4	8.0	0.9	0.9	0.71	-1%
3	We	4/2/2014	9:00	1:00	1.90	0.6	2	32.8	9.6	0.8	0.8	0.63	-5%
4	We	4/9/2014	9:00	1:00	1.69	0.5	2	31.4	8.6	0.3	0.3	0.63	-20%
5	We	4/16/2014	9:00	1:00	1.80	0.5	2	30.9	6.8	0.7	0.7	0.53	-6%
6	We	4/23/2014	9:00	1:00	1.97	0.6	2	33.6	7.7	0.7	0.8	0.58	+3%
7	We	4/30/2014	9:00	1:00	1.88	0.6	2	32.5	8.9	0.8	0.8	0.62	-3%
8	We	5/7/2014	9:00	1:00	1.64	0.6	2	31.7	8.5	0.8	0.9	0.63	-5%
9	We	5/14/2014	9:00	1:00	1.73	0.6	2	30.9	9.3	0.8	0.8	0.68	-12%
10	We	5/21/2014	9:00	1:00	1.46	0.5	1	31.3	10.2	0.3	0.2	0.66	-25%
11	We	5/28/2014	9:00	1:00	1.71	0.6	2	30.6	6.1	0.2	0.1	0.75	-21%
12	We	6/4/2014	9:00	1:00	1.58	0.6	2	28.4	6.9	0.5	0.4	0.79	-24%
13	We	6/11/2014	9:00	1:00	1.68	0.5	2	30.0	5.5	0.3	0.3	0.60	-17%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					1.85	0.60		41%				0.67	-11%

2013-14 Encore Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Tu	3/25/2014	8:00	1:00	1.57	0.5	2	30.4	8.1	n/a	n/a	0.59	-16%
2	Tu	4/1/2014	9:00	1:00	0.96	0.3	1	31.5	6.9	0.3	0.3	0.36	-16%
3	Tu	4/8/2014	9:00	1:00	0.77	0.2	1	31.9	6.5	0.2	0.2	0.26	-24%
4	We	5/21/2014	8:00	1:00	0.75	0.2	1	26.6	8.1	n/a	n/a	0.29	-31%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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