Spotted Ratings, Wednesday 3/19/14

WHAT MATTERS:

• It's been a pretty good season for CW newbies, but The 100 was arguably their most impressive premiere yet. It opened with 2.73 million viewers and a 0.9 A18-49 rating, actually building on its lead-in from Arrow (0.8). Though this is only a bit above the premiere of previous occupant The Tomorrow People (2.32m/0.85, which rounded up to 0.9), it's a few notches more impressive given its later placement on the calendar. The 18-34 skew isn't as promising (it had a 0.7 out of Arrow's 0.8), and it doesn't have to underachieve that much to find itself in real trouble, but the CW will very happily take this start.

• The usual Wednesday reality battle continues to swing more heavily toward CBS' Survivor (2.5), widening its lead over a cratering American Idol (2.2, and just a 2.0 in the 8:00 hour). And the usual Wednesday crime drama battle got kinda ugly on both sides; Criminal Minds (2.2), Law and Order: SVU (1.5) and Chicago PD (1.4) were all at or near season lows. NBC's Revolution (1.2) also hit a new one.

• ABC sat out most of its lineup, so Mixology (1.2) got its first taste of life without an original Modern Family lead-in.

FULL TABLE:

Info		Show						Timeslot		True
	A18-49	Skew	Last		LeLa	Rank	y2y	TLa	Ty2y
The Middle (R)	1.4	33%						-30%	+17%	1.6
Suburgatory (R)	1.2	35%						-25%	-14%	1.5
Modern Family (R)	1.8	41%						-47%	+6%	2.2
Mixology	1.2	42%	-20%	-0.3	-1.6	4/4	n/a	-20%	-20%	1.3
Nashville (R)	0.6	30%						-57%	-8%	0.8
							ABC:	-40%	-4%
Survivor	2.5	34%	+0%	+0.0	n/a	1/4	-4%	+0%	-6%	2.9
Criminal Minds	2.2	28%	-4%	-0.1	+0.0	17/19	-27%	-4%	-27%	2.4
CSI	2.0	25%	+0%	+0.0	-0.1	4/18	-13%	+0%	-11%	2.1
							CBS:	-1%	-15%
Revolution	1.2	36%	-8%	-0.1	n/a	17/17	n/a	-8%	+33%	1.5
Law and Order: SVU	1.5	33%	-6%	-0.1	-0.1	14/17	-6%	-6%	-3%	1.8
Chicago PD	1.4	31%	-13%	-0.2	-0.1	9/9	n/a	-13%	-20%	1.5
							NBC:	-9%	-2%
American Idol Wed	2.2	28%	-8%	-0.2	n/a	11/11	-39%	-8%	-39%	2.6
							Fox:	-8%	-39%
Arrow	0.8	42%	+14%	+0.1	n/a	14/16	-20%	+167%	-16%	1.0
The 100	0.9	42%	n/a	n/a	n/a	1/1	n/a	+350%	-5%	1.0
							CW:	+240%	-11%
							Big5:	-6%	-20%
Duck Dynasty	1.93	52%	-24%	-0.60		21/21	-43%
Workaholics	0.75	79%	-16%	-0.14		9/9	+7%
Psych	0.52	44%	+7%	+0.03		7/11	n/a
The Americans	0.47	43%	+23%	+0.09		3/4	-40%
Melissa and Joey	0.38	48%	-2%	-0.01		9/9	-7%
Baby Daddy	0.35	60%	-8%	-0.03		9/9	-0%

KEY (click to expand)

A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.