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Thursday, March 13, 2014

Spotted Ratings, Wednesday 3/12/14


WHAT MATTERS:
  • The first Wednesday after DST was actually pretty steady for most of the 8/7c occupants, but that may be because they picked up some pieces from American Idol's (2.4) latest double-digit drop. The show dropped behind Survivor (2.5) in the 8:00 hour as well as overall. (Also worth noting the week-to-week decline in PUT didn't appear as significant as the last couple days.)
  • On ABC, the shows that appeared to overachieve last week each dropped back this week, though a big uptick in finals helped reduce Suburgatory's drop to just a tenth. But Mixology (1.5) still followed up its 100% week two hold by losing two tenths in week three. (Modern Family (3.4) retention is now at 44%.)
  • And on CBS, Survivor (2.5) was up a notch even against DST (it also grew this week last year), while the crime dramas remained consistently inconsistent; Criminal Minds (2.3) was down noticeably and CSI (2.0) was back up noticeably.
  • Cable: lots of drops, but it was most brutal for The Americans (0.39). I thought there was no way this show would maintain the same 40%+ year-to-year slippage from premiere night, but here we are... this was 41% behind week three of season one.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.0 34% +5%+0.1n/a 11/16 n/a +5% +54% 2.2
Suburgatory 1.6 38% -6%-0.1+0.1 4/7 n/a -6% +14% 1.7
Modern Family 3.4 42% +0%+0.0-0.1 10/16 n/a +0% +89% 4.0
Mixology 1.5 44% -12%-0.2+0.0 3/3 n/a -12% +15% 1.3
Nashville 1.4 35% -7%-0.1-0.2 11/17 n/a -7% +100% 1.6
ABC:-3%+57%
Survivor 2.5 33% +4%+0.1n/a 1/3 -7% +4% -9% 2.7
Criminal Minds 2.3 27% -12%-0.3+0.1 15/18 n/a -12% +31% 2.6
CSI 2.0 25% +18%+0.3-0.3 4/17 n/a +18% +21% 2.1
CBS:+1%+11%
Revolution 1.3 36% +0%+0.0n/a 12/16 n/a -4% +30% 1.5
Law and Order: SVU 1.6 32% +0%+0.0+0.0 9/16 n/a +3% +39% 2.0
Chicago PD 1.6 35% +7%+0.1+0.0 5/8 n/a +3% +52% 1.8
NBC:+1%+41%
American Idol Wed 2.4 30% -11%-0.3n/a 10/10 -37% -14% -36% 2.7
Fox:-14%-36%
Arrow (R) 0.3 34% -57% -33% 0.3
The Tomorrow People (R) 0.2 37% -50% -50% 0.3
CW:-55%-41%
Big5:-7%-3%
Workaholics 0.89 81% +3%+0.02
3/8 +15%


Men at Work (10pm) 0.59 57% -12%-0.08
9/9 -11%


Psych 0.49 46% -17%-0.10
8/10 n/a


Men at Work (10:30) 0.40 62% -33%-0.20
10/10 -48%


The Americans 0.39 39% -31%-0.17
3/3 -41%


Melissa and Joey 0.38 56% -16%-0.07
8/8 -24%


Baby Daddy 0.38 60% -9%-0.04
8/8 -26%



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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