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Friday, March 7, 2014

Spotted Ratings, Thursday 3/6/14


WHAT MATTERS:
  • Week two of ABC's return to Thursday relevance did not go nearly as well as week one; Grey's Anatomy (2.6) and Scandal (2.8) were each down over 15% from big premieres last week. And the return of bomb Once Upon a Time in Wonderland (0.9) showed no minor, irrelevant improvement after a finals uptick.
  • On CBS, while The Crazy Ones appeared to have survived unscathed in its move to 9:30 last week, it took a dip in its second episode in the slot (1.7). It looks even worse for that show considering the preceding three comedies The Big Bang Theory (5.3), The Millers (2.9) and Two and a Half Men (2.6) were all on the upswing.
  • The CW followed up its terrible Wednesday with a very good Thursday, as The Vampire Diaries (1.0) was back into the ones for the first time in three eps and Reign (0.7) bounced from its first dip to 0.5 last week all the way back to its first 0.7 since November.
  • Cable numbers up! Vikings (1.14) was down nearly two tenths in week two. USA premiered Suits (0.76) softly, down nearly 40% from its last regular season premiere, and lead-out Sirens (0.49/0.41) got the network's latest push into comedy off to a pretty slow start.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 0.9 35% +13%+0.1n/a 4/9 n/a -5% -22% 1.1
Grey's Anatomy 2.6 40% -16%-0.5-0.1 9/13 n/a -15% +126% 2.8
Scandal 2.8 42% -18%-0.6-0.5 11/12 n/a -16% +195% 2.9
ABC:-14%+94%
The Big Bang Theory 5.3 37% +6%+0.3n/a 5/17 -4% +6% -4% 5.5
The Millers 2.9 32% +7%+0.2+0.3 5/16 n/a +7% -26% 2.5
Two and a Half Men 2.6 32% +4%+0.1+0.2 2/16 -33% +4% -7% 2.2
The Crazy Ones 1.7 31% -11%-0.2+0.1 16/17 n/a -6% -41% 1.5
Elementary 1.8 27% +13%+0.2-0.2 6/17 n/a +16% +13% 2.0
CBS:+7%-12%
Community 1.0 46% +0%+0.0n/a 6/7 -33% +0% -33% 1.2
Parks and Recreation 1.3 56% +18%+0.2+0.0 2/12 n/a +18% +30% 1.6
Hollywood Game Night 1.1 42% -8%-0.1+0.2 7/8 n/a -8% +10% 1.3
Parenthood 1.2 40% +9%+0.1-0.1 9/16 n/a +9% +20% 1.4
NBC:+3%+6%
American Idol Thu 2.2 29% -8%-0.2n/a 8/8 -39% -8% -33% 2.5
Rake 0.8 29% +0%+0.0-0.2 6/7 n/a +7% -76% 0.7
Fox:-5%-55%
The Vampire Diaries 1.0 58% +11%+0.1n/a 10/15 n/a +5% +186% 1.2
Reign 0.7 51% +40%+0.2+0.1 2/13 n/a +40% +133% 0.7
CW:+17%+162%
Big5:-2%-6%
Vikings 1.14 45% -14%-0.19
2/2 -13%


Suits 0.76 42% n/an/a
1/1 -39%


Sirens (10pm) 0.49 47% n/an/a
1/1 n/a


Sirens (10:30) 0.41 52% -17%-0.08
2/2 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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