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Friday, March 21, 2014

Spotted Ratings, Thursday 3/20/14


WHAT MATTERS:
  • CBS' regular lineup took its usual step aside in late March so CBS could cover the NCAA Men's Basketball Tournament (1.0 for the first game, 1.3 for the second, making the combo down about 20% from last year's 1.8/1.2 opening Thursday). The ratings on CBS have gotten massively lower since an agreement with Turner spread the coverage across four networks, but it surprises me that there's not even a whiff of scheduling favoritism toward CBS in this arrangement. You could really argue they had the worst double-header of any of the four networks (though their second game ended up being quite good).  Anyway, these ratings were lower not just than CBS' regular lineup, but than repeats of their regular lineup.
  • With CBS scripted out of the mix, most scripted programs on other networks were even to up a tick. The CW's Reign bounced back to that strong 0.7 it last scored after an original The Vampire Diaries (1.1). Still early, but we could end up with an interesting race between Reign and The 100 to stay on the fall weeknight sked.
  • The only network that got nicked, as usual of late, was Fox, though it wasn't as bad after finals. Hell's Kitchen (1.8) was down 10% in week two and American Idol (2.0) has to wait at least another week for its first sub-2.0 rating.
  • There was some demand last week for a Question about whether tonight's original CW lineup (Whose Line Is It Anyway?/Hart of Dixie) can beat Fox's Rake/Enlisted/Raising Hope. Enlisted is a repeat, but it has repeated "well" so I don't see this bringing the network average down a full tenth. My snap instinct says they will tie at 0.5, but I don't feel like agonizing over the ±0.05 on something so low-rated, so I will just throw it out here as an informal discussion prompt rather than a formal Question. Who ya got, Fox, CDub or tie?

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 0.8 29% +0%+0.0n/a 9/11 n/a +0% -53% 1.0
Grey's Anatomy 2.4 38% +4%+0.1+0.0 13/15 -20% +4% -19% 2.9
Scandal 2.9 41% +4%+0.1+0.1 7/14 +7% +4% +7% 3.2
ABC:+3%-17%
NCAA Basketball 1.0 33% n/an/an/a 1/1 -44% -73% -51% 1.3
NCAA Basketball 1.3 45% +30%+0.3n/a 1/2 +9% -31% -5% 1.7
CBS:-51%-25%
Community 1.1 42% +10%+0.1n/a 3/9 +0% +10% +0% 1.4
Parks and Recreation 1.2 50% +0%+0.0+0.1 6/14 n/a +0% +33% 1.7
Hollywood Game Night (R) 0.9 40% -10% +0% 1.2
Parenthood 1.3 39% +8%+0.1-0.1 3/18 n/a +8% +24% 1.7
NBC:+2%+14%
Hell's Kitchen 1.8 43% -10%-0.2n/a 2/2 -10% -10% -38% 2.3
American Idol Thu 2.0 30% -9%-0.2-0.2 10/10 -31% -9% +0% 2.4
Fox:-10%-22%
The Vampire Diaries 1.1 61% +10%+0.1n/a 8/16 -15% +267% -15% 1.4
Reign 0.7 55% +40%+0.2+0.8 2/15 n/a +40% +17% 0.7
CW:+125%-5%
Big5:-11%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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