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Friday, March 14, 2014

Spotted Ratings, Thursday 3/13/14


WHAT MATTERS:
  • Fox returned to Thursday respectability, growing 42% week-to-week with the pulling of Rake and the plugging in of Hell's Kitchen (2.0) at 8/7c. The Hell's premiere was down from the 2.2 two-hour average to kick off last season, but comparing just 8:00 hours it was just a single tenth drop (2.1 last year). American Idol (2.2) saw no change in its move to 9/8c, but that may be a good thing considering its big drop on Wednesday.
  • The first Thursday after Daylight Saving saw some minor slippage for shows in the 8/7c hour, most noticeably The Millers (2.4). Grey's Anatomy (2.3) got nicked at 9/8c, perhaps from having some actual Fox competition in the hour.
  • And the CW's Reign (0.5) adjusted down after finals, so it was down two tenths in its first episode with a repeat The Vampire Diaries lead-in (0.3). So instead of an extremely good hold, it was more like a solid-to-neutral hold. (It's a bit worse than expected when compared directly to last week's 0.7, but that number was itself higher than normal for the show.)

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 0.8 32% -11%-0.1n/a 9/10 n/a -11% -38% 1.0
Grey's Anatomy 2.3 40% -12%-0.3-0.1 13/14 -12% -12% -12% 2.9
Scandal 2.8 43% +0%+0.0-0.3 11/13 n/a +2% +155% 3.0
ABC:-6%+18%
The Big Bang Theory 4.9 36% -8%-0.4n/a 16/18 +2% -8% +2% 5.9
The Millers 2.4 29% -17%-0.5-0.4 15/17 n/a -17% -27% 2.3
Two and a Half Men 2.4 32% -8%-0.2-0.5 4/17 -27% -8% -17% 2.6
The Crazy Ones 1.7 32% +0%+0.0-0.2 16/18 n/a +6% -39% 1.7
Elementary 1.7 24% -6%-0.1+0.0 14/18 -26% -6% -26% 2.0
CBS:-8%-20%
Community 1.0 46% +0%+0.0n/a 6/8 -9% +0% -9% 1.3
Parks and Recreation 1.2 56% -8%-0.1+0.0 6/13 -25% -8% -25% 1.6
Hollywood Game Night 1.0 44% -9%-0.1-0.1 8/9 n/a -13% -31% 1.3
Parenthood 1.2 39% +0%+0.0-0.1 9/17 n/a +0% +41% 1.5
NBC:-6%-10%
Hell's Kitchen 2.0 47% n/an/an/a 1/1 -5% -7% -35% 2.5
American Idol Thu 2.2 32% +0%+0.0n/a 8/9 -29% +175% +13% 2.7
Fox:+42%-17%
The Vampire Diaries 0.3 43% -70%-0.7n/a 16/16 -73% -70% -74% 0.4
Reign 0.5 43% -29%-0.2-0.7 13/14 n/a -29% +0% 0.6
CW:-53%-52%
Big5:-3%-14%
Vikings 1.21 46% +6%+0.07
2/3 -20%


Suits 0.69 39% -9%-0.07
2/2 -38%


Sirens 0.37 44% -9%-0.04
3/3 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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