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Wednesday, March 12, 2014

Spotted Ratings, Sunday 3/9/14


WHAT MATTERS:
  • Here come all of the "back to life" headlines! ABC's Resurrection opened to a massive 13.9 million viewers and 3.8 adults 18-49 rating. I said last week that there was a very wide range of possibilities here, but this went beyond even what I imagined. It's a big win not just for ABC (which really needed it) but for broadcast TV in general, especially considering how these nets have been increasingly rejected on Sunday nights lately. The show was able to co-exist with male 18-34 powerhouse The Walking Dead because it leaned much more toward the female 25-54 end of the demo (scoring a prelim 5.4 there).
  • Surrounding this big event were nice bounces from the returns of Once Upon a Time (2.3) and Revenge (1.9), though in the True metrics it looks like a much bigger deal for Once; Revenge didn't get that much help from its biggest lead-in in well over a year.
  • Though it won't grab the headlines on this night, Fox had a solid premiere in a very crowded hour from its science documentary Cosmos: A Spacetime Journey (2.1). Though these numbers are worth touting, Fox will probably prefer you look at the cumulative numbers from a simulcast across all most of its cable networks. It averaged a 2.9 across all ten networks, with no individual network cracking the cable top 100.
  • As ABC and Fox soared, CBS was left behind. The Amazing Race (1.8) saw its usual week three rally from a terrible first two weeks against the Olympics and the Oscars, but this point was still down 24% from week three of last spring. The Good Wife (1.3) was also on the low end, though the The Mentalist (1.6) continued to look pretty good at 10/9c. NBC sat out one last Sunday with a 1.1 for four hours of Dateline and The Voice repeats; its big premiere night comes next week.
  • Cable: yet another major success story in the 9/8c hour was the finale of True Detective (1.57), which soared to  nearly a half point above any previous result. And The Walking Dead (6.30) was only down 2% week-to-week, though it had huge competition last week as well from Oscar.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time (R) 1.2 34% -68% -14% 1.3
Once Upon a Time 2.4 40% +26%+0.5-0.2 3/12 +4% -76% +4% 2.6
Resurrection 3.8 35% n/an/an/a 1/1 n/a -71% +90% 3.8
Revenge 1.9 37% +46%+0.6+2.9 2/14 -5% -86% +65% 1.5
ABC:-77%+36%
60 Minutes 1.5 18% +36%+0.4n/a 12/18 -6% +7% -6% 1.6
The Amazing Race 1.9 29% +27%+0.4+0.1 1/3 -24% +27% -21% 2.1
The Good Wife 1.3 18% -28%-0.5-2.1 11/13 -13% +136% -16% 1.5
The Mentalist 1.6 20% -11%-0.2-0.5 4/13 -6% +300% -6% 1.8
CBS:+64%-13%
Dateline Sun 1.1 25% -15%-0.2n/a 2/2 n/a +26% +42% 1.2
The Voice (R) 1.1 35% +10% -37% 1.3
NBC:+17%-24%
Bob's Burgers 0.9 52% -40%-0.6n/a 12/12 -50% +29% +0% 1.1
The Simpsons 1.2 57% -29%-0.5+0.1 12/12 -45% +71% -25% 1.3
The Simpsons 1.6 54% +33%+0.4+0.3 12/13 -27% +45% -27% 1.8
Family Guy 2.2 61% +10%+0.2+0.1 8/12 -19% +100% +22% 2.4
Cosmos: A Spacetime Odyssey 2.1 46% n/an/an/a 1/1 n/a +75% -7% 2.3
Fox:+68%-8%
Big4:-48%-2%
The Walking Dead 6.30 63% -2%-0.10
5/5 +10%


Talking Dead 2.36 65% -8%-0.21
5/5 +30%


True Detective 1.57 57% +53%+0.55
1/8 n/a


Shameless 0.85 61% -3%-0.03
5/8 +12%


Girls 0.55 68% +22%+0.10
2/10 +47%



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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