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Tuesday, March 11, 2014

Spotted Ratings, Monday 3/10/14


WHAT MATTERS:
  • ABC wrapped up another strong season of The Bachelor with the usual huge spike for the finale (3.2 from 8-10pm, 3.8 for the After the Final Rose special). The finale was still down 6% from last season, but that's close to in line with the drop for the season as the whole, and After the Final Rose was even. This will leave the season as a whole at roughly -7% year-to-year. Considering the previous season was itself a big success and this one had a lot of added competition from The Voice and the Olympics, this was another major win for ABC.
  • This added competition plus Daylight Saving took a major chunk out of the other networks. NBC was down double digits from 8:00 to 10:00 with The Voice (3.7) but still got a pretty respectable sampling out of Believe (2.7) in the last hour. I thought coming in that this result needed to be low 2's (or lower) or low 3's (or higher) to really serve as much of an indicator in either direction for its Sunday prospects. Considering The Voice was hit a few ticks more than expected, it might be spun as a minor win, but I would say don't make much of a judgment on this point.
  • On a semi-original night for CBS (with 2 Broke Girls and Mom sitting out), How I Met Your Mother (2.7) and Mike and Molly (1.8) took it in the chin from DST, as did Fox's return to a Monday pairing of Bones (1.7) and The Following (1.5). (For Bones, this was above most of its Friday episodes but well below its fall Monday numbers.)
  • The cable lowlight was A&E's Bates Motel (0.9), down big in week two.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 3.3 41% +43%+1.0n/a 1/12 -6% +65% -3% 3.7
The Bachelor 3.8 44% +15%+0.5n/a 1/11 +0% +138% +1% 3.7
ABC:+86%-1%
How I Met Your Mother 2.7 45% -18%-0.6n/a 18/19 n/a -18% +80% 3.0
2 Broke Girls (R) 1.3 31%
-50% -38% 1.5
Mike and Molly 1.8 30% -18%-0.4-1.3 14/14 n/a -18% +6% 2.2
Mom (R) 1.3 28% -35% -19% 1.5
Intelligence 1.3 25% +8%+0.1-0.7 4/10 n/a +8% -7% 1.5
CBS:-22%+0%
The Voice Mon 3.7 34% -18%-0.8n/a 3/3 n/a -18% +87% 4.1
Believe 2.7 32% n/an/an/a 1/1 n/a +0% +145% 2.5
NBC:-14%+100%
Bones 1.7 33% +6%+0.1n/a 10/16 n/a +13% +36% 1.9
The Following 1.5 39% -6%-0.1+0.2 8/8 -44% -6% -43% 1.8
Fox:+3%-18%
Star-Crossed 0.3 38% -25%-0.1n/a 3/4 n/a -25% -25% 0.4
Beauty and the Beast 0.2 32% -33%-0.1-0.1 16/16 -60% -33% -20% 0.3
CW:-29%-23%
Big5:+6%+13%
Bates Motel 0.91 52% -28%-0.35
2/2 -28%


Teen Wolf 0.79 56% -9%-0.07
9/10 -6%


Archer 0.63 74% +25%+0.12
5/7 -35%


Switched at Birth 0.60 55% -11%-0.07
9/9 -13%


The Fosters 0.52 55% -10%-0.06
9/9 -29%


Being Human 0.50 58% +16%+0.07
3/9 +14%


Dallas 0.40 26% -8%-0.04
3/3 -34%


Those Who Kill 0.30 45% -42%-0.21
2/2 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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