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Thursday, March 27, 2014

Best Case/Worst Case, Late March/Early April 2014: Surviving Jack, Friends with Better Lives and More!


Best Case/Worst Case is back for a miniature edition, previewing the four broadcast shows premiering from now through mid-April. It'll be back for another short edition in late April.

Since some of these shows have episode orders that could extend beyond the regular season, these averages are only for original airings within the regular season.



Image Surviving Jack (NEW!) Slot Average
1.47
Slot Orig Avg
Premieres March 27 1.52
Best Case: Finally, Fox is trying something in the comedy realm with some actual broad family appeal. Reviews are high on Christopher Meloni. And dueling with the weakest CBS comedies, the competition is favorable. This show can hold almost all of American Idol's dwindling audience. 1.65, a renewal, and a seed is planted for some more traditional fare on Fox.

Worst Case:
Rake taught us that though the Idol audience is much smaller in 2014, the expectations for a lead-out's retention percentage shouldn't be any higher. And unlike Rake, this catches the back half of Idol's season, when the ratings for 30-minute results shows will get really ugly. It's not a good fit with Idol, so it averages a nightmarish 0.75.

Likeliest:
I think this gets somewhat better retention than Rake just because there's only a half hour for viewers to fall away. And Rake was an uncommonly huge bomb. But since Idol will be much weaker in this part of the season, the raw numbers won't be any better. At a 1.14, it may sadly be within 18-49 striking distance of the renewed Tuesday comedies, but (much like Dads) lacking the 18-34 appeal that got them renewed.
Occupants
Glee
1.60 1.70
Rake
1.11 0.89
American Idol Thu
2.10 2.51

Image Friends with Better Lives (NEW!) Slot Average
2.26
Slot Orig Avg
Premieres March 31 (9/8c Preview) 2.64
Best Case: The How I Met Your Mother finale lead-in is going into huge territory, which will get the heavily-promoted FWBL a major preview sampling. Much like the huge 2 Broke Girls preview in season one, enough of that moves to 8:30 that it can build on its lead-in by a few ticks, which would create a bit more optimism about CBS' Monday prospects in the fall. 2.50.

Worst Case:
It's previewing after How I Met Your Mother, but that's a very young audience that will tune out as soon as it's over. Then it doesn't air again for two weeks. 2 Broke Girls really struggles with mid-to-high-1's at 8/7c, and FWBL drops at least a third from there. Throw in a couple episodes at the end of the regular season after 2BG repeats and it's a 1.27.

Likeliest:
Though not a huge bomb, Friends with Better Lives looks too generic. By its second regular week, it will stick out as a noticeable weak link in the already soft Monday lineup. It ends up losing 25% or so of the 2BG demo before Mike and Molly gains a bit back at 9/8c. The preview inflation gets it to a 1.60 average, but it'll be more like mid-to-low-1's late in the season, making it a relatively easy cancel.
Occupants
We Are Men
1.90 1.84
2 Broke Girls
2.64 2.32

Image Unforgettable Slot Average
Premieres April 4 1.32
Best Case: Everybody wrote this show off in season one, but it wasn't really that big of a failure; in fact, it's one of CBS' stronger recent Tuesday 10/9c shows. And the pairing with Big Brother last summer was almost unimaginably incompatible. Friday is where it belongs, and it can do close to the other two procedurals' numbers. 1.33.

Worst Case:
It got low 1's with a low 2's lead-in over the summer. That means it should've never been seen again. Leading off Friday is an even worse situation, and it plummets to a repeats of anything-esque 0.60.

Likeliest:
The way I look at the summer run is that it did a couple ticks better than an average procedural repeat would have in that highly incompatible spot. An average repeat would do about a 0.7 here, so I'll go a couple ticks higher again and give Unforgettable a 0.92. Not a terrible embarrassment, but not exactly a sleeper success either.
Slot Orig Avg
1.50
1.11Occupants
Undercover Boss
y2y Label
-51% flop1.51 1.78
True Sitch
1.38 -19%
Last Pick Miss
n/a n/a
2012-13 Slot
Sunday 9:00

Image Kitchen Nightmares Slot Average
Premieres April 11 0.68
Best Case: Airing at the same time as a season of Hell's Kitchen will be a good thing cross-promotionally. That'll help keep it in the low 1's. 1.21.

Worst Case:
Tacking this show on at the end of the regular season won't help its ratings. Neither will its initial lead-in, the likely sub-local programming Rake. Down about 30% more to a 0.78.

Likeliest:
In the fall I projected MasterChef Junior to get a 1.00, which is about what I thought Nightmares would've done. Putting aside the fact that I was terribly wrong about MasterChef Junior, 1.00 was probably about right for a fall-only run of the weaker Nightmares. In the spring, it'll do a bit worse. 0.93.
Slot Orig Avg
0.67
1.13Occupants
Sleepy Hollow (R)
y2y Label
-23% flop0.73 0.82
True SitchEnlisted
1.29 -12%
Last Pick Miss0.70 1.01
n/a n/aRaising Hope
2012-13 Slot
Friday 8:000.66 0.90

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