SpotVault - Switched at Birth (ABC Family) - 2011-12 Ratings

Switched at Birth

Mondays, 9/8c, Tuesdays, 8/7c and Mondays, 8/7c, ABC Family

Summer 2011 Original Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Mo	6/6/2011	9:00	1:00	3.304	1.3	4
2	Mo	6/13/2011	9:00	1:00	2.923	1.2	/
3	Mo	6/20/2011	9:00	1:00	2.766	1.0	/
4	Mo	6/27/2011	9:00	1:00	2.797	1.2	/
5	Mo	7/4/2011	9:00	1:00	1.683	0.67	/
6	Mo	7/11/2011	9:00	1:00	2.630	0.9	/
7	Mo	7/18/2011	9:00	1:00	2.692	1.0	/
8	Mo	7/25/2011	9:00	1:00	3.144	1.3	/
9	Mo	8/1/2011	9:00	1:00	2.790	1.2	/
10	Mo	8/8/2011	9:00	1:00	2.837	1.3	/
AVERAGES:					Viewers	A18-49	y2y
					2.76	1.11

Winter 2012 Original Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Tu	1/3/2012	8:00	1:00	2.739	1.0	/
2	Tu	1/10/2012	8:00	1:00	2.070	0.9	/
3	Tu	1/17/2012	8:00	1:00	1.992	0.7	/
4	Tu	1/24/2012	8:00	1:00	1.897	0.83	/
5	Tu	1/31/2012	8:00	1:00	1.932	0.80	/
6	Tu	2/7/2012	8:00	1:00	1.817	0.73	/
7	Tu	2/14/2012	8:00	1:00	1.457	0.64	/
8	Tu	2/21/2012	8:00	1:00	1.791	0.81	/
9	Tu	2/28/2012	8:00	1:00	1.513	0.68	/
10	Tu	3/6/2012	8:00	1:00	1.208	0.66	/
11	Tu	3/13/2012	8:00	1:00	1.703	0.77	/
12	Tu	3/20/2012	8:00	1:00	1.710	0.77	/
AVERAGES:					Viewers	A18-49	y2y
					1.82	0.77

Summer 2012 Original Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Mo	9/3/2012	8:00	1:00	2.248	0.89	/
2	Mo	9/10/2012	8:00	1:00	1.666	0.81	/
3	Mo	9/17/2012	8:00	1:00	1.587	0.69	/
4	Mo	9/24/2012	8:00	1:00	1.408	0.57	/
5	Mo	10/1/2012	8:00	1:00	1.443	0.61	/
6	Mo	10/8/2012	8:00	1:00	1.556	0.69	/
7	Mo	10/15/2012	8:00	1:00	1.446	0.63	/
8	Mo	10/22/2012	8:00	1:00	1.783	0.75	/
AVERAGES:					Viewers	A18-49	y2y
					1.64	0.70	-34%

KEY
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.

More on these numbers here.

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