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Wednesday, February 5, 2014

Spotted Ratings, Tuesday 2/4/14


WHAT MATTERS:
  • As usual, the post-Super Bowl exposure was meaningless to the lead-outs in their regular slots. But this might have been even more disappointing than usual, as New Girl (1.6) and the 9:30 debut of Brooklyn Nine-Nine (1.4) were significantly down from their last originals. (Worth noting that those last 1.9's came against basically no competition; they were on par with the episodes before that.) The real winner on Fox was probably Dads (1.5), which held onto its recent against-no-competition 1.5 level despite the returns of NCIS (3.1) and Agents of SHIELD (2.2). This may well end up being better than what Glee does here later in the season.
  • On a nearly all-original night, almost everything else was pretty steady. Perhaps Tuesday's weirdest result was a major spike for CBS' NCIS: Los Angeles, though it was tempered just a bit in finals. And NBC wrapped up The Biggest Loser's season (2.2) at 19% behind the 2013 finale number, though this was the first time since the new year that TBL has cracked the 2's.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD 2.2 42% +0%+0.0n/a 9/13 n/a +120% +22% 2.0
The Goldbergs 1.6 41% +7%+0.1+1.3 9/15 n/a +23% -38% 1.5
Trophy Wife 0.9 35% +0%+0.0+0.1 13/14 n/a -31% -67% 1.0
Killer Women 0.7 28% +0%+0.0+0.0 2/4 n/a -33% -74% 0.9
ABC:+24%-42%
NCIS 3.1 20% +3%+0.1n/a 3/14 -16% +107% -16% 2.8
NCIS: Los Angeles 2.8 22% +17%+0.4+0.1 2/14 -10% +133% -8% 2.5
Person of Interest 2.1 22% +5%+0.1+0.4 5/14 -32% +110% +35% 1.9
CBS:+116%-4%
Winter Gold: First Look at the Sochi Olympics 1.4 34% n/a -18% -3% 1.3
The Biggest Loser 2.2 37% +29%+0.5n/a 2/15 -19% +47% +91% 2.3
NBC:+23%+55%
Dads 1.5 51% +0%+0.0n/a 2/16 n/a +0% -6% 1.3
Brooklyn Nine-Nine (R) 1.3 51%
+8% -13% 1.3
New Girl 1.6 58% -16%-0.3-0.6 12/14 -38% +60% -38% 1.8
Brooklyn Nine-Nine 1.4 55% -26%-0.5+0.1 12/15 n/a +40% -26% 1.5
Fox:+23%-24%
The Originals 0.9 54% -10%-0.1n/a 9/13 n/a -10% +50% 0.9
Supernatural 1.0 52% -17%-0.2-0.1 9/13 +0% -17% +122% 1.0
CW:-14%+81%
Big5:+35%-5%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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