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Wednesday, February 12, 2014

Spotted Ratings, Tuesday 2/11/14


WHAT MATTERS:
  • Fox threw away the last two episodes of Dads along with originals of New Girl and Brooklyn Nine-Nine, down double digits, on the first Olympic Tuesday. It's a tough spot to have the Olympics arrive just two weeks after you air something post-Super Bowl. But after last week's results demonstrated these shows got no heat at all from that exposure, this seemed like a waste.
  • The Olympics were basically flat with Monday's rating, but that ended up being a big win in the 2010 comparison, as the first Tuesday of that Olympics took a major downturn. This 6.6 was +20% vs. Vancouver's corresponding 5.5. (Perhaps of some note: that 2010 night had to battle originals of Lost as well as a still-in-its-prime American Idol.)

OLYMPICS CHART:


FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Goldbergs (R) 1.0 31% -55% -33% 1.0
The Goldbergs (R) 1.0 37% -52% -38% 1.2
The Goldbergs (R) 0.9 40% -44% -25% 1.1
Trophy Wife (R) 0.6 38% -33% -50% 0.8
Killer Women 0.7 29% +0%+0.0-0.3 2/5 n/a +0% -30% 1.0
ABC:-40%-35%
NCIS (R) 1.3 17% -58% -10% 1.3
NCIS: Los Angeles (R) 1.2 19% -58% +9% 1.4
Person of Interest (R) 0.9 20% -57% -10% 1.0
CBS:-58%-4%
Winter Olympics 6.6 35% +2%+0.1n/a 2/5 n/a +244% +389% 6.8
NBC:+244%+389%
Dads 1.1 52% -27%-0.4n/a 17/17 n/a -27% +0% 1.1
Dads 1.0 51% -9%-0.1n/a 18/18 n/a -23% -9% 1.2
New Girl 1.3 56% -19%-0.3-0.3 15/15 n/a -19% +63% 1.5
Brooklyn Nine-Nine 1.2 53% -14%-0.2-0.3 16/16 n/a -14% +50% 1.4
Fox:-21%+21%
Movie: Attack the Block 0.2 30% n/a -78% -58% 0.2
CW:-78%-58%
Big5:+18%+90%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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