- The first night of the Winter Olympics began on NBC with a 6.0 demo rating and 20.02 million viewers. The historical comparisons are tricky here as this night of coverage is a first-time thing, tacked on before tonight's Opening Ceremony because it's sure as heck a better option than airing their regular Thursday lineup. This could be representative of what we'll see going forward, or it could spike when the "traditional" coverage begins tonight. (For the record, the 2010 Winter Olympics averaged about a 6.5 demo but started with a 9.0 on Opening Ceremony night.)
- Unlike on most of the next 17 evenings, the networks mostly went full-strength against the Games on this irregular night. There was some but not a ton of impact ratings-wise. Most shows were even to a little down. The few shows to hit new lows included CBS' The Crazy Ones (1.7) and Fox's lineup of American Idol (3.1) and Rake (1.1).
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| The Taste | 1.0 | 40% | -9% | -0.1 | n/a | 5/6 | -44% | -7% | -55% | 1.2 |
| Shark Tank (R) | 0.9 | 34% | -10% | -68% | 1.2 | |||||
| ABC: | -8% | -60% | ||||||||
| The Big Bang Theory | 5.2 | 38% | +0% | +0.0 | n/a | 6/15 | -16% | +0% | -16% | 5.6 |
| The Millers | 2.6 | 31% | +0% | +0.0 | +0.0 | 8/14 | n/a | +0% | -37% | 2.3 |
| The Crazy Ones | 1.7 | 29% | -11% | -0.2 | +0.0 | 15/15 | n/a | -11% | -47% | 1.7 |
| Two and a Half Men | 1.9 | 29% | -5% | -0.1 | -0.2 | 13/14 | -54% | -5% | -39% | 2.2 |
| Elementary | 1.8 | 24% | -5% | -0.1 | -0.1 | 6/15 | -18% | -8% | -20% | 2.1 |
| CBS: | -4% | -29% | ||||||||
| Winter Olympics | 6.0 | 38% | n/a | n/a | n/a | 1/1 | n/a | +275% | +329% | 7.0 |
| NBC: | +275% | +329% | ||||||||
| American Idol Thu | 3.1 | 36% | -3% | -0.1 | n/a | 4/4 | -24% | -2% | -24% | 3.5 |
| Rake | 1.1 | 33% | -15% | -0.2 | -0.1 | 3/3 | n/a | -15% | -51% | 1.0 |
| Fox: | -6% | -34% | ||||||||
| The Vampire Diaries | 0.9 | 53% | -18% | -0.2 | n/a | 12/13 | -18% | -14% | -18% | 1.1 |
| Reign | 0.6 | 46% | +0% | +0.0 | -0.2 | 4/11 | n/a | +0% | +9% | 0.7 |
| CW: | -9% | -9% | ||||||||
| Big5: | +48% | +9% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
