- After many years of classic Super Bowls, 2014 threw us a good old '90s-style stinker, a game that was pretty much decided by halftime. (Or maybe the first play after halftime if you're being conservative.) I'm much more interested in the half-hour breakdowns, as this blowout will be particularly educational in how much "game quality" matters to the rating. UPDATE: Despite the terrible game, this year's Super Bowl still amazingly set a new viewership record with 112.191 million, going past the 111.35 million from two years ago. However, the adults 18-49 rating (39.3) was down 1% from last year's 39.7. I was going to put all the half-hour breakdown info on this post, but I'm saving it for a separate one later this afternoon.
- New Girl (11.4) and Brooklyn Nine-Nine (6.9) did just a bit better than I was expecting in a wayyy worse game than I was expecting; their post-game show lead-in was down 14% year-to-year. The 9.1 average for the hour doesn't stack up well historically, especially among shows that start at a reasonable time (New Girl began at 10:23), but these shows were also among the weakest post-Bowl shows going in. So Fox will probably be able to call this at least an OK performance, not that it will make a lot of difference for the shows going forward.
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| America's Funniest Home Videos (R) | 0.4 | 23% | -74% | +14% | 0.5 | |||||
| America's Funniest Home Videos (R) | 0.3 | 15% | -81% | -54% | 0.8 | |||||
| Shark Tank (R) | 0.6 | 34% | -61% | +9% | 1.3 | |||||
| Shark Tank (R) | 1.1 | 38% | +100% | +120% | 1.6 | |||||
| ABC: | -54% | +17% | ||||||||
| 60 Minutes (R) | 0.4 | 14% | n/a | n/a | 0.5 | |||||
| The Good Wife (R) | 0.3 | 15% | n/a | n/a | 0.8 | |||||
| The Mentalist (R) | 0.4 | 18% | n/a | n/a | 1.0 | |||||
| NCIS (R) | 1.0 | 19% | n/a | n/a | n/a | |||||
| CBS: | -96% | -99% | ||||||||
| Dateline Sun (R) | 0.4 | 22% | -88% | +7% | 0.5 | |||||
| Movie: Little Fockers | 0.7 | 37% | n/a | -81% | +33% | 1.2 | ||||
| NBC: | -84% | +7% | ||||||||
| Super Bowl | 39.3 | 44% | n/a | n/a | n/a | 1/1 | -1% | n/a | n/a | 25.9 |
| Super Bowl Postgame | 25.5 | 49% | n/a | n/a | n/a | 1/1 | -14% | n/a | n/a | 10.9 |
| New Girl post-SB | 11.4 | 55% | n/a | n/a | n/a | 1/1 | n/a | n/a | n/a | 4.2 |
| Fox: | +2425% | +5144% | ||||||||
| Big4: | +154% | -16% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
