- In 2006 and 2010, it was a big story when American Idol would thump the Winter Olympics head-to-head. I always figured there would be enough collective erosion that an entertainment series couldn't pull that off in 2014. But The Walking Dead has done pretty much everything else, so why not this? The series returned with a phenomenal 15.8 million viewers, including 10.4 million adults 18-49 viewers. That's down about 300,000 total viewers from the fall premiere's record, and the 18-49 rating was a virtual tie with the fall premiere's series high. UPDATE: As projected on Monday afternoon, when taken out to the hundredth the rating was 8.17, or two hundredths shy of the record.
- I'll put up a 2014 vs. 2010 Olympics chart starting with the Monday post, but Sunday's finals uptick ended up putting it slightly ahead of the corresponding 2010 night (7.0). (This might be because the 7:00 half-hour was not counted in finals.) CBS aired a brilliant piece of counter-programming in a 150-minute special on The Beatles; it attracted mostly out-of-demo attention (14 million viewers), but cast a wide enough net that it still posted a very good 18-49 number (2.1).
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| America's Funniest Home Videos (R) | 1.3 | 31% | +189% | -30% | 1.2 | |||||
| Movie: Toy Story 3 | 1.0 | 41% | n/a | +74% | -45% | 1.1 | ||||
| Castle (R) | 0.7 | 29% | -39% | +0% | 1.0 | |||||
| ABC: | +45% | -35% | ||||||||
| 60 Minutes | 1.1 | 15% | -45% | -0.9 | n/a | 17/17 | -39% | n/a | -39% | 1.1 |
| The Beatles: The Night that Changed America | 2.1 | 19% | n/a | n/a | -80% | 2.1 | ||||
| The Millers (R) | 0.8 | 23% | n/a | -92% | 0.8 | |||||
| CBS: | n/a | -79% | ||||||||
| Winter Olympics | 7.2 | 35% | +14% | +0.9 | n/a | 1/3 | n/a | +1340% | +760% | 6.7 |
| NBC: | +1340% | +652% | ||||||||
| Bob's Burgers (R) | 0.6 | 53% | n/a | -45% | 0.6 | |||||
| American Dad! (R) | 0.7 | 55% | n/a | -50% | 0.9 | |||||
| The Simpsons (R) | 1.1 | 54% | n/a | -48% | 1.3 | |||||
| Bob's Burgers (R) | 1.1 | 57% | n/a | -39% | 1.2 | |||||
| Family Guy (R) | 1.5 | 64% | n/a | -40% | 1.6 | |||||
| American Dad! (R) | 1.2 | 60% | n/a | -40% | 1.2 | |||||
| Fox: | n/a | -43% | ||||||||
| Big4: | -69% | -13% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
4 comments:
TWD is off-the-charts massive. Even when it's down, it crushes everything else in its wake.
I have to admit, I wonder why, though. Why this and not Mad Men, for instance? Why not Breaking Bad from the very beginning? *shrug* All I know is TWD is a beast and Sundays are dead space unless you have sports or music. I've said this before, but if I'm one of the Big Four, I take everything I think has a future off Sundays and stick some cheap reality shows or syndication padders with cut budgets. Why waste all that time and energy when cable monsters and awards show make it difficult for a new show to get a rhythm?
I was amazed the Walking Dead matched its premiere. It lost 2 whole points in 8 episodes. It was not getting nearly the buzz the premiere. I expected a 7
I think somehow the zombie theme caught a post-recession zeitgeist? *shrug* I wonder when it last lost its timeslot to entertainment programming
(I know SNF beat it nearly every week in the fall season.)
I entirely agree with you on Sundays. (And so does CBS, who literally have the same setup as Friday: reality/syndication padder/syndication padder.) Sooner or later, Animation Domination is going to completely collapse - I'm amazed it's not happened already given all the male-skewing competition on the night. ABC can at least say they're counterprogramming with Once et al., but there's no way new scripted shows should be going into that mix.
At first I was mystified at how with NBC's marked improvement year-to-year how the Big 4 could be collectively down so much. Then I remembered: The Grammys were here last year. While the Grammy Salute to The Beatles did very well, it's no trophy show/extended concert to make up ratings ground.
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