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Thursday, February 20, 2014

Spotted Ratings, Monday 2/17/14


WHAT MATTERS:
  • Like last Monday, this Olympic Monday was heavy on originals elsewhere, and shows that also aired last week were barely up (that pesky Almost Human (1.7)) to even (The Following (1.7)) to barely down (The Bachelor (2.2) and Intelligence (1.2)). ABC opted to tack on an original Castle (1.7), which matched the season low set against another big sporting event (the college football championship game on January 6).
  • And the CW curiously tried the series premiere of Star-Crossed on this night. It didn't really register, averaging 1.28 million viewers and a 0.4 demo (very nearly adjusting up to 0.5; it was a 0.45 when taken to the hundredth). This is the typical Hart of Dixie rating, though a tick better than what Hart did opposite the Games last week. Because of the atypical competition, it might have some hope of maintaining this in future weeks, but even that would probably not be enough for a long-term future.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.2 36% -4%-0.1n/a 7/7 -21% -5% -27% 2.2
Castle 1.7 28% -19%-0.4-0.4 14/15 -26% +89% -24% 1.8
ABC:+9%-27%
How I Met Your Mother (R) 1.4 35% +8% -59% 1.3
2 Broke Girls (R) 1.2 31% +0% -59% 1.3
Mike and Molly (R) 1.3 30% -7% -63% 1.4
Mom (R) 1.1 28% -21% -66% 1.3
Intelligence 1.2 26% -8%-0.1-0.3 5/7 n/a -8% -38% 1.4
CBS:-6%-56%
Winter Olympics 5.6 30% +14%+0.7n/a 7/11 n/a -13% +214% 5.8
NBC:-14%+214%
Almost Human 1.7 40% +6%+0.1n/a 8/11 n/a +6% -23% 1.7
The Following 1.7 42% +0%+0.0+0.1 4/5 -41% +3% -40% 1.8
Fox:+3%-33%
Star-Crossed 0.4 40% n/an/an/a 1/1 n/a +33% +14% 0.4
Beauty and the Beast 0.3 49% +0%+0.0+0.1 2/14 -40% +0% +50% 0.4
CW:+17%+27%
Big5:-6%+7%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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