- As a programming note, I'll be waiting for finals in the late afternoon to do most of the daily posts over the next couple weeks. But I'm doing the quick noon hit today since there was an uncommonly high volume of noteworthy original entertainment programming.
- Each of those original entertainment programs took a double digit week-to-week hit on the first Olympic Monday. This was of most interest for Fox, where The Following (1.7) was down another two ticks and Almost Human was down 16% (benefiting from a finals uptick). The scheduling suggests Fox is getting rid of Almost Human, and this may be its first performance in awhile that would make that decision look at least somewhat sensible... though, again, it's not as bad after the finals help.
- The Bachelor (2.3) and CBS' Intelligence (1.3) took low-teens hits. That might be considered another minor win for the latter since its comedy block lead-in also went into repeats, but it was so low to begin with that it really doesn't matter at this point.
- The first Olympic Monday (see chart) was 8% below the corresponding night in 2010, which is close to the average across the first four apples-to-apples nights.
OLYMPICS CHART:
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| The Bachelor | 2.3 | 37% | -12% | -0.3 | n/a | 4/6 | -15% | -10% | -16% | 2.3 |
| Jimmy Kimmel Live (R) | 1.0 | 39% | -53% | -50% | 0.9 | |||||
| ABC: | -23% | -25% | ||||||||
| 2 Broke Girls (R) | 1.3 | 30% | -66% | -59% | 1.2 | |||||
| Mom (R) | 1.2 | 30% | -60% | -57% | 1.2 | |||||
| Mike and Molly (R) | 1.4 | 29% | -48% | -61% | 1.6 | |||||
| Mom (R) | 1.4 | 31% | -42% | -53% | 1.5 | |||||
| Intelligence | 1.3 | 23% | -13% | -0.2 | -1.0 | 4/6 | n/a | -13% | -40% | 1.5 |
| CBS: | -47% | -53% | ||||||||
| Winter Olympics | 6.5 | 37% | -10% | -0.7 | n/a | 2/4 | n/a | +482% | +268% | 6.4 |
| NBC: | +491% | +268% | ||||||||
| Almost Human | 1.6 | 35% | -16% | -0.3 | n/a | 9/10 | n/a | -14% | -27% | 1.5 |
| The Following | 1.7 | 45% | -11% | -0.2 | -0.3 | 4/4 | -29% | -8% | -31% | 1.9 |
| Fox: | -13% | -29% | ||||||||
| Hart of Dixie | 0.3 | 37% | -25% | -0.1 | n/a | 13/13 | n/a | -33% | -45% | 0.3 |
| Beauty and the Beast | 0.3 | 51% | -25% | -0.1 | -0.1 | 2/13 | -40% | -25% | +0% | 0.4 |
| CW: | -25% | -29% | ||||||||
| Big5: | +40% | +18% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
8 comments:
Well, I theorized elsewhere that the costs were elevated for Fox and they were trying to make it such that we wouldn't notice the cancellation from a ratings perspective. If so, the mission profile is slowly being accomplished.
If they wanted to cancel it, why not just throw it on Friday in January? Why give it a chance to rally?
Welp. I guess that's it for Almost Human. *sigh* I enjoyed it while it lasted.
There's probably something in the contract that won't let them do it. Or maybe they're just trying to be sneaky about it.
I see Almost Human's chances of survival as tied to The Following's renewal or cancellation
How come Almost Human is penalized for facing the Olympics in TRUE rather than benefiting? It makes no sense to me at all.
I wouldn't put too much stock in the preliminary numbers during the Olympics. Since I only have the one rating for NBC's whole night, it has to count the whole night as having the same viewing/competition, and it often changes a good bit once I have half-hour breakdown (usually to the benefit of the 8:00 hour).
Ah that makes sense! Thank you for explaining!
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