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Tuesday, January 21, 2014

War of 18-49 Update, Drop Dead Diva (Summer/Fall 2013)


Let's take a look at the summer/fall 2013 season (the fifth overall) of Drop Dead Diva on Lifetime.

TimeslotLo AvgHi y2yA18-49+Results
Sunday 9:000.5 0.630.8 -18%30

Rating the Ratings: When last we checked in on Drop Dead Diva, the show had been cancelled despite increasing its 18-49 average in season four. The un-cancellation came in March, bringing on a season five that began this June. And season five saw a significant ratings drop. It is worth noting that a big part of that drop was due to five of the episodes airing in the fall. Its eight summer episodes averaged about a 0.7, down 11% from the first eight of summer 2012, and then all the fall episodes hit either 0.5 or 0.6. After going through the wringer following a growth season, Diva was renewed fairly early on for a sixth season following a down run. So it goes. Grade: C+.

Here's the now updated War of 18-49 post for Drop Dead Diva.

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