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Thursday, January 16, 2014

Spotted Ratings, Wednesday 1/15/14


WHAT MATTERS:
  • The thirteenth premiere of American Idol (4.7) was down 22% year-to-year in the demo (and continued to skew older, dropping only a little over 15% in overall viewership). But given the incredible severity of the show's bleed through last season (when it was in the 3.0 range by the end and had a 3.6 finale), this is not a bad start. In fact, no Idol premiere has increased this much (28%) vs. the prior season's finale. And if the judges were as well-received by the audience as they seemed to be by critics, it's certainly not hard to imagine the show holding up better through the season this time.
  • Almost everything dropped week-to-week against Idol's return, but it was most severe on NBC, coming down from last week's inflated episodes against CBS pre-emptions. Chicago PD (1.5) was down 25% in week two, but that was predictable... and in fact a less severe drop than its lead-in Law and Order: SVU (1.4) took. And Revolution (1.3) hit a new low at 8/7c.
  • On ABC, Suburgatory (1.6) had a modest start in its return to 8:30, barely outrating the last few episodes of Back in the Game/Super Fun Night, but that looks a little better relatively speaking since The Middle (1.8), Modern Family (3.2) and Nashville (1.3) all tied or hit new season lows.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 1.8 30% -18%-0.4n/a 11/11 -22% -18% -22% 1.9
Suburgatory 1.6 38% n/an/an/a 1/1 -43% +7% -11% 1.7
Modern Family 3.2 44% -9%-0.3+0.1 10/11 -26% -9% -26% 3.7
Super Fun Night 1.5 43% -12%-0.2-0.3 11/12 n/a -12% -35% 1.4
Nashville 1.3 32% -7%-0.1-0.3 11/11 -41% -7% -42% 1.5
ABC:-9%-30%
Two and a Half Men (R) 1.2 28% -20% +20% 1.3
The Millers (R) 1.1 29% -31% -8% 1.3
Criminal Minds 2.4 29% +0%+0.0-1.4 8/12 -17% -2% -17% 2.9
CSI 2.0 25% +11%+0.2+0.0 4/12 -13% -15% -15% 2.0
CBS:-13%-13%
Revolution 1.3 35% -13%-0.2n/a 11/11 n/a -16% +73% 1.4
Law and Order: SVU 1.4 33% -33%-0.7-0.2 9/10 n/a -35% +133% 1.7
Chicago PD 1.5 35% -25%-0.5-0.7 2/2 n/a -23% +43% 1.7
NBC:-26%+75%
American Idol Wed 4.7 39% n/an/an/a 1/1 -22% +276% -21% 4.9
Fox:+276%-21%
Arrow 0.9 45% -18%-0.2n/a 7/10 -18% +200% -14% 1.0
The Tomorrow People 0.5 43% +0%+0.0-0.2 9/10 n/a +150% -47% 0.6
CW:+180%-30%
Big5:+42%-16%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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