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Wednesday, January 29, 2014

Spotted Ratings, Tuesday 1/28/14


WHAT MATTERS:
  • The State of the Union Address pre-empted the big four broadcasters from 9-11pm. These numbers won't count in finals, but there was surprising parity among the big four preliminaries: NBC (1.4), CBS (1.3), ABC (1.1) and Fox (1.0). The total State of the Union audience across broadcast and cable was 33.3 million, barely down from last year's 33.5 million.
  • As usual, the CW was able to benefit in the 9/8c hour opposite four networks simulcasting one event; Supernatural (1.2) tied the season high set on premiere night.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa* Ty2y*
Agents of SHIELD (R) 1.0 33% +18% -35% 0.9
ABC:+16%-20%
NCIS (R) 1.5 16% -19% -61% 1.3
CBS:-10%-54%
The Biggest Loser 1.7 33% -11%-0.2n/a 12/14 -26% -13% +17% 1.5
NBC:-21%+13%
Dads 1.5 48% +0%+0.0n/a 2/15 n/a +0% -12% 1.3
Brooklyn Nine-Nine (R) 1.2 45% -37% -25% 1.1
Fox:-31%-38%
The Originals 1.0 55% -9%-0.1n/a 5/12 n/a -5% +82% 0.9
Supernatural 1.2 55% +9%+0.1-0.1 1/12 +33% +9% +200% 1.0
CW:+2%+132%
Big5:-13%-22%

*- In order to generate PUT estimates, I use the preliminary State of the Union numbers on the big four. The network TLa and Ty2y numbers include those numbers.

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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