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Friday, January 10, 2014

Spotted Ratings, Thursday 1/9/14


WHAT MATTERS:
  • The weeks before American Idol returns are always a nice time to run up some numbers, and this Thursday was particularly ripe since the main piece of competition from last week went away (ESPN's 5.2 Sugar Bowl). The shows responded, as nearly everything on CBS and NBC went up week-to-week. The Big Bang Theory, The Millers, The Crazy Ones, Two and a Half Men and Elementary all swung up by multiple ticks. All these shows hit their best numbers since the opening few weeks of the season, and The Millers held in finals to actually tie its premiere rating. Against basically no competition, this night is more of a beauty contest than a real game-changer, but it's certainly better to grow than not to grow.
  • Perhaps the night's biggest surprise was infamous post-premiere dropper Community actually growing in week two, and it helped the return of Parks and Recreation to a new season high (which got even higher after finals).
  • The only week-to-week dropper was the second episode of ABC's The Assets.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 1.3 37% +0%+0.0n/a 1/2 n/a +4% -40% 1.4
The Assets 0.6 26% -14%-0.1+0.0 2/2 n/a -8% -79% 0.8
ABC:+2%-55%
The Big Bang Theory 5.7 36% +6%+0.3n/a 2/13 -11% +6% -11% 5.0
The Millers 3.3 31% +18%+0.5+0.3 1/12 n/a +18% -21% 2.3
The Crazy Ones 2.4 32% +20%+0.4+0.5 3/13 n/a +20% -27% 2.0
Two and a Half Men 2.4 32% +9%+0.2+0.4 2/12 -43% +9% -27% 2.4
Elementary 2.0 25% +11%+0.2+0.2 2/13 -17% +8% -17% 2.1
CBS:+11%-19%
Community 1.4 50% +8%+0.1n/a 1/2 n/a +8% -7% 1.4
Parks and Recreation 1.5 56% +50%+0.5n/a 1/7 n/a +15% +0% 1.6
Sean Saves the World 1.0 41% +25%+0.2+0.2 6/11 n/a +25% -55% 1.2
The Michael J. Fox Show 1.0 41% +25%+0.2+0.2 7/12 n/a +25% -38% 1.2
Parenthood 1.3 39% +0%+0.0+0.2 3/12 -32% +4% +24% 1.6
NBC:+12%-16%
Sleepy Hollow (R) 0.7 37% +17% -39% 0.7
Sleepy Hollow (R) 0.7 36% -7% +8% 0.8
Fox:+4%-22%
The Vampire Diaries (R) 0.4 53% +60% -27% 0.4
Reign (R) 0.3 40% +50% -45% 0.3
CW:+56%-36%
Big5:+9%-29%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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