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Friday, January 31, 2014

Spotted Ratings, Thursday 1/30/14


WHAT MATTERS:

  • Fox's Rake (1.3) needed a week two miracle, and it didn't happen; in fact, the show was down nearly a quarter from last week's already terrible debut and now well below half of its lead-in from an also-sagging American Idol (3.2). It may get to burn off a few more episodes against the three Olympics Thursdays upcoming, but Fox should find something better starting the week after.
  • Meanwhile, CBS was back to originals for the first time since Idol's arrival, and all the comedies - The Big Bang Theory (5.2), The Millers (2.6), The Crazy Ones (1.9) and Two and a Half Men (2.0) - dropped by roughly a half point from the "beauty contest" numbers against no competition three weeks ago. Elementary (1.9), though, looked quite good with both of the usual 10/9c dramas sitting out.
  • NBC did much better than usual from 9-11 with a Saturday Night Live special (1.8), while Community (1.1) and Parks and Recreation (1.3) were even to barely up in their first airings against both Idol and TBBT.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 1.1 38% +0%+0.0n/a 3/5 -31% -2% -43% 1.1
Shark Tank (R) 1.0 34% -13% -63% 1.2
ABC:-6%-51%
The Big Bang Theory 5.2 35% -9%-0.5n/a 6/14 -4% +73% -4% 4.8
The Millers 2.6 29% -21%-0.7-0.5 8/13 n/a +37% -32% 1.8
The Crazy Ones 1.9 29% -21%-0.5-0.7 12/14 n/a -24% -42% 1.6
Two and a Half Men 2.0 29% -17%-0.4-0.5 11/13 -49% +43% -38% 2.0
Elementary 1.9 23% -5%-0.1-0.4 4/14 -14% +52% -16% 2.0
CBS:+37%-23%
Community 1.1 46% +0%+0.0n/a 3/5 n/a +0% -42% 1.2
Parks and Recreation 1.3 54% +8%+0.1+0.0 2/10 n/a +8% -32% 1.5
SNL Sports Spectacular 1.8 48% n/a +85% +24% 2.0
NBC:+55%+0%
American Idol Thu 3.2 36% -6%-0.2n/a 3/3 -29% -7% -30% 3.1
Rake 1.3 31% -24%-0.4-0.2 2/2 n/a -24% -38% 1.1
Fox:-13%-32%
The Vampire Diaries 1.1 58% -8%-0.1n/a 8/12 -15% -4% -12% 1.2
Reign 0.6 47% +0%+0.0-0.1 4/10 n/a -8% -8% 0.6
CW:-6%-11%
Big5:+11%-27%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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