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Friday, January 24, 2014

Spotted Ratings, Thursday 1/23/14


WHAT MATTERS:
  • Fox's new drama Rake premiered to a measly 1.7 demo rating and 7.1 million total viewers, dropping about half of its lead-in from American Idol (3.4). This may have been a conceivably OK number later in the season against full-strength competition. On this night, it means you can pretty much forget about it... unless the audience's reception was remarkably positive. (As for Idol, it was 35% below last season's second Thursday, and it still hasn't even faced an original CBS lineup yet.)
  • Among the low-rated original fare elsewhere, ABC's The Taste (1.1) bounced back somewhat against a weaker (and one-hour) Idol, but NBC's Community (1.1) and Parks and Recreation (1.2) saw no such rally. And the finals changed the picture for the CW, which was up a tick for the 100th The Vampire Diaries (1.2) and even with the return of Reign (0.6).

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 1.1 35% +22%+0.2n/a 3/4 -48% +16% -48% 1.1
Shark Tank (R) 1.2 38% +4% -29% 1.4
ABC:+11%-42%
The Big Bang Theory (R) 3.0 29% +3% -3% 2.7
The Millers (R) 1.9 27% +0% -14% 1.5
The Big Bang Theory (R) 2.5 32% +108% +32% 2.5
The Crazy Ones (R) 1.4 29% +17% -22% 1.3
Elementary (R) 1.2 20% +14% -23% 1.4
CBS:+20%-7%
Community 1.1 46% +0%+0.0n/a 3/4 n/a +0% -21% 1.1
Parks and Recreation 1.2 51% +0%+0.0+0.0 4/9 -29% +0% -29% 1.3
The Michael J. Fox Show 0.7 41% +17%+0.1+0.4 13/14 n/a -13% -65% 0.9
Sean Saves the World 0.7 34% -13%-0.1-0.5 13/13 n/a +17% -46% 1.0
Parenthood 1.3 39% +8%+0.1+0.1 3/14 -28% +4% +53% 1.6
NBC:+2%-22%
American Idol Thu 3.4 35% -13%-0.5n/a 2/2 -35% -6% -34% 3.1
Rake 1.7 31% n/an/an/a 1/1 n/a -60% -36% 1.4
Fox:-35%-35%
The Vampire Diaries 1.2 56% +9%+0.1n/a 6/11 -8% +140% -8% 1.2
Reign 0.6 44% +0%+0.0+0.1 4/9 n/a +33% -14% 0.6
CW:+89%-10%
Big5:-4%-27%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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