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Friday, January 17, 2014

Spotted Ratings, Thursday 1/16/14


WHAT MATTERS:

  • If Wednesday's premiere of American Idol (4.7) brought a little bit of hope back to the franchise, the Thursday premiere (3.9) was far less encouraging; it was nearly 20% off of the Wednesday number against less competition (including CBS' comedies in repeats), and down 30% year-to-year. For comparison, the 2013 edition had a 6.0 Wednesday premiere and only dropped to 5.6 on night two.
  • Even with Idol a disappointment and CBS sitting out, most of the originals on ABC and NBC got massacred. NBC was down big in the 8:00 hour with Community (1.1) and Parks and Recreation (1.2), but the particularly unreal result came at 9:30 as The Michael J. Fox Show hit a 0.6!
  • And ABC was way down with competing reality series The Taste (0.9), but Shark Tank (1.2) proved a massive improvement on cancelled The Assets. When The Assets was pulled, I wondered if ABC should consider moving The Taste to 9-11 to avoid Idol, and it's hard not to feel even stronger after this result.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.9 35% -31%-0.4n/a 3/3 n/a -29% -55% 1.0
Shark Tank (R) 1.2 42% +100% -54% 1.6
ABC:-5%-55%
The Big Bang Theory (R) 2.9 31% -49% -9% 2.9
The Millers (R) 1.9 31% -42% -17% 1.7
The Crazy Ones (R) 1.2 29% -50% -29% 1.1
Two and a Half Men (R) 1.2 29% -50% -25% 1.4
Elementary (R) 1.0 19% -50% -29% 1.3
CBS:-48%-21%
Community 1.1 45% -21%-0.3n/a 3/3 n/a -21% -15% 1.2
Parks and Recreation 1.2 50% -20%-0.3-0.3 4/8 -37% -20% -37% 1.4
Sean Saves the World 0.8 38% -20%-0.2-0.3 11/12 n/a -20% -62% 1.0
The Michael J. Fox Show 0.6 38% -40%-0.4-0.2 13/13 n/a -40% -50% 0.8
Parenthood 1.2 38% -8%-0.1-0.4 8/13 -37% -8% +4% 1.6
NBC:-19%-31%
American Idol Thu 3.9 37% n/an/an/a 1/1 -30% +457% -31% 3.9
Fox:+457%-31%
Critic's Choice Movie Awards 0.4 26% -33% +14% -57% 0.4
CW:+14%-57%
Big5:+24%-35%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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