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Wednesday, January 8, 2014

Spotted Ratings, Monday 1/6/14


WHAT MATTERS:
  • ABC's The Bachelor returned on a great note, crushing the last two premieres and nearly getting all the way back to the 2011 premiere level. While it will be tough to pull off its usual February/March growth against Olympics and The Voice, this pretty much ensures that it's gonna be a strong season for the show regardless. But Castle exhibited its usual incompatibility with the program, growing from Bachelor in total viewers but a point weaker in the demo. (Also, it was a season low in the demo despite its biggest raw lead-in.)
  • Part of Castle's problem may turn out to be the football competition. The BCS Championship ended up at a 8.7 rating on ESPN, down a half-point from last year's 9.2, but it's probably a safe bet that the classic game didn't take the same trajectory as last year's blowout. So there was likely considerably less initial interest and more in the 10:00/11:00 hours.
  • The only other broadcast originals were the Hostages finale and another so-so result from Almost Human (though I might upgrade that label to "decent" after the finals uptick). NBC warmed up for next week's pivotal without-Voice premiere of The Blacklist with a three-hour marathon averaging a 1.0.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.7 40% n/an/an/a 1/1 +17% +163% +19% 2.7
Castle 1.7 24% -19%-0.4+0.5 11/11 -11% +113% -11% 2.0
ABC:+154%+10%
2 Broke Girls (R) 1.7 32% +42% +13% 1.7
Mom (R) 1.3 32% -7% -13% 1.4
Hostages 1.1 28% -8%-0.1-0.6 8/14 n/a -19% -35% 1.2
Hostages 1.0 27% -9%-0.1-0.2 14/15 n/a +18% -5% 1.3
CBS:+1%-15%
The Blacklist (R) 1.0 28% +5% -57% 1.0
The Blacklist (R) 1.0 32% -9% -59% 1.2
The Blacklist (R) 1.1 33% +69% -45% 1.4
NBC:+11%-54%
Almost Human 1.8 36% +13%+0.2n/a 4/7 n/a +100% +89% 1.8
Sleepy Hollow (R) 0.8 36% +7% -6% 0.8
Fox:+63%+44%
Hart of Dixie (R) 0.2 38% -64% -43% 0.2
Beauty and the Beast (R) 0.2 49% -60% +0% 0.2
CW:-60%-27%
Big5:+40%-13%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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