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Tuesday, January 14, 2014

Spotted Ratings, Monday 1/13/14


WHAT MATTERS:
  • Apparently Tuesday's Intelligence rating was artificial. The show dropped by half to a disastrous 1.2 demo rating in its first airing in the new timeslot, not any better than what Hostages was doing for most of the fall. And just like that, it's done for. With incompatible comedies airing in the first two hours and two legitimate competitors, CBS may now have to move some kind of veteran show into this hour looking forward to next season.
  • NBC began its January run of The Blacklist at a little over 20% behind the show's fall finale rating after The Voice. We can debate how it performed relative to expectations, but either way it's still not an insignificant accomplishment for NBC to have a 10/9c drama that can hit this rating with an average lead-in. (That average lead-in was a special American Ninja Warrior (1.9).)
  • The biggest surprise to the positive was Fox's Almost Human, up by multiple tenths for the second straight week. If this show was on the brink of death coming into 2014, it shouldn't be anymore. And Sleepy Hollow was even in its first episode in over a month.
  • On ABC, it was a case of "Where was this number when I picked it last week?" as The Bachelor took a large post-premiere drop against a lot more broadcast competition. A week after major year-to-year growth for the premiere, this point was down two tenths vs. 2013's second episode. However, Castle was up at 10/9c, perhaps demonstrating that last week's football game affected it a lot more than it affected The Bachelor.
  • The CBS comedies How I Met Your Mother (3.0), 2 Broke Girls (2.7), Mike and Molly (2.4) and Mom (2.1) all came back at relatively normal levels, bouncing back from weak showings to end 2013.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.3 37% -15%-0.4n/a 2/2 -8% -15% -5% 2.2
Castle 1.9 27% +12%+0.2-0.4 8/12 +0% +12% -3% 1.9
ABC:-8%-4%
How I Met Your Mother 3.0 44% +11%+0.3n/a 7/13 -23% +76% -23% 2.6
2 Broke Girls 2.7 38% +17%+0.4+0.3 2/13 -34% +108% -27% 2.2
Mike and Molly 2.4 31% +9%+0.2+0.4 3/8 -31% +118% -41% 2.2
Mom 2.2 33% +16%+0.3+0.2 4/13 n/a +100% -37% 2.0
Intelligence 1.2 25% -50%-1.2-0.8 2/2 n/a +20% -50% 1.2
CBS:+76%-37%
American Ninja Warrior Special 1.9 44% n/an/an/a 1/1 n/a +90% -22% 1.8
The Blacklist 2.5 34% -22%-0.7-1.5 11/11 n/a +127% +56% 2.5
NBC:+103%-2%
Almost Human 2.0 37% +11%+0.2n/a 3/8 n/a +11% -7% 1.8
Sleepy Hollow 2.2 43% +0%+0.0+0.2 9/11 n/a +175% +5% 2.1
Fox:+62%-1%
Hart of Dixie 0.5 53% +25%+0.1n/a 1/9 -17% +150% -23% 0.5
Beauty and the Beast 0.3 54% +0%+0.0+0.1 1/9 n/a +50% -25% 0.3
CW:+100%-24%
Big5:+46%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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