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Wednesday, January 15, 2014

Spotted Ratings, Friday 1/10/14


WHAT MATTERS:
  • The surest flop of the season... flopped. Enlisted began with a 0.7 demo, down a tick from the 9:00 episode of Raising Hope. Basically, it did what a second Hope probably would've done in that spot. All there really is to say here is that this result isn't going to change the trajectory that Fox's scheduling put it on.
  • Friday's big winner was ABC, where Last Man Standing (1.5), The Neighbors (1.1), Shark Tank (2.1) and 20/20 (1.7) were all at or near season highs. CBS' Hawaii Five-0 (1.5) and Blue Bloods (1.5) also bounced back quite well from their last 2013 episodes, which were oddly scheduled into late December.
  • With all the competition back, the Grimm (1.3) roller coaster swung back down and also took Dracula (0.7) to a new low, which got even lower after finals. Some of the blame may go to another weak NBC News special Going for Gold (0.8) at 8/7c.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.5 27% +25%+0.3n/a 1/12 +0% +36% +0% 1.6
The Neighbors 1.1 29% +22%+0.2+0.3 2/12 -48% +10% -21% 1.2
Shark Tank 2.1 36% +5%+0.1+0.2 1/13 +5% +50% +8% 2.4
20/20 1.7 32% +13%+0.2+0.7 1/17 +13% +17% +13% 1.8
ABC:+31%+4%
Intelligence (R) 0.9 23% -28% -49% 1.0
Hawaii Five-0 1.6 19% +23%+0.3-0.5 1/12 n/a +78% +0% 1.9
Blue Bloods 1.5 15% +25%+0.3+0.3 2/12 -6% +67% -6% 1.7
CBS:+31%-19%
Going for the Gold 0.8 29% n/a -47% -6% 0.9
Grimm 1.3 31% -13%-0.2-0.7 6/9 n/a -10% +13% 1.6
Dracula 0.7 36% -22%-0.2-0.2 8/8 n/a -18% -56% 0.8
NBC:-26%-22%
Bones 1.5 28% -12%-0.2n/a 10/12 n/a -27% +58% 1.7
Raising Hope 0.8 38% +33%+0.2+0.8 1/11 -53% -58% -11% 0.9
Enlisted 0.7 37% n/an/an/a 1/1 n/a -63% -13% 1.0
Fox:-43%+25%
The Carrie Diaries 0.3 47% -25%-0.1n/a 2/9 n/a -14% +20% 0.3
Supernatural (R) 0.1 27% -67% -67% 0.1
CW:-38%-27%
Big5:-10%-6%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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