Spotted Ratings, Tuesday 12/10/13

WHAT MATTERS:

• The Agents of SHIELD roller coaster took another sharp dip, closing out the fall on a new low after a couple recent increases. The show was probably somewhat inflated last week by an easier situation, but dropping this much is simply not the way the show wanted to head into a four-week break. However, ABC got better news in the 9:00 hour from The Goldbergs and Trophy Wife with holiday themes, a better lead-in and no comedy competition.

• SHIELD was not alone in dropping against the return of original CBS competition; all the regulars on NBC were down a bit as well. Even the NCIS duo had lower-end performances.

• Fox pre-empted its comedies for the latest edition of its blatant attempt to get into the country music specials business, The American Country Awards, even year-to-year. And CBS' Victoria's Secret Fashion Show was down just a bit from last year but still the top show of the evening.

FULL TABLE:

Info		Show						Timeslot		True
	A18-49	Skew	Last		LeLa	Rank	y2y	TLa	Ty2y
Agents of SHIELD	2.1	44%	-19%	-0.5	n/a	10/10	n/a	+147%	+27%	1.9
The Goldbergs	1.6	43%	+14%	+0.2	+1.3	7/11	n/a	+14%	+33%	1.5
Trophy Wife	1.2	44%	+9%	+0.1	+0.2	6/10	n/a	+9%	+20%	1.2
Primetime: What Would You Do?	0.9	37%	-10%	-0.1	+0.1	2/2	n/a	-14%	-28%	1.1
							ABC:	+40%	+10%
NCIS	2.9	19%	-3%	-0.1	n/a	8/10	+4%	+87%	+2%	2.6
NCIS: Los Angeles	2.4	20%	+0%	+0.0	-0.1	8/11	-8%	+78%	-9%	2.1
Victoria's Secret Fashion Show	3.4	44%					-6%	+172%	+127%	3.7
							CBS:	+110%	+24%
The Biggest Loser	1.9	39%	-10%	-0.2	n/a	6/9	n/a	-7%	-47%	1.8
The Voice Tue	3.1	34%	-9%	-0.3	-0.2	10/13	-14%	-9%	+41%	3.0
Chicago Fire	2.2	30%	-4%	-0.1	-0.3	5/10	+57%	-4%	+10%	2.1
							NBC:	-7%	-8%
American Country Awards	1.4	35%					+0%	+10%	-7%	1.4
							Fox:	+10%	-7%
iHeartRadio Album Release: Katy Perry (R)	0.3	54%						-71%	-50%	0.3
iHeartRadio Album Release: Lady Gaga (R)	0.2	59%						-83%	-43%	0.2
							CW:	-77%	-47%
							Big5:	+15%	+2%

KEY (click to expand)

A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.