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Friday, December 27, 2013

Schedules Plus, CW Friday


Schedules Plus is another innovative application of the historical ratings statistic A18-49+. I hope this will be the ultimate resource for comparing the evolution of shows, networks and timeslots over time, complete with ratings numbers that make a fair adjustment for the collective decline. Right now this only includes programs aired in the fall. Much more about the process that went into this at the bottom.

When the CW first came together, Friday wasn't much of a problem; they simply threw on the solid-rated WWE's Smackdown! franchise, which UPN had moved to Friday starting in 2005. The CW parted with that franchise two years later, and it may have been a good financial decision, but from a ratings standpoint the night has (almost) never been the same since. Smallville and Supernatural both cycled through the night for a couple years and actually made Friday one of the network's best nights (especially the year they aired together), but otherwise Friday has been a dumping ground for repeats and low-priority stuff.

WB Friday


8:00 8:30 9:00 9:30 Avg
2001-02 Sabrina the Teenage Witch Maybe It's Me Reba Raising Dad 30
29 25 38 28
27 33
2002-03 What I Like About You Sabrina the Teenage Witch Reba Greetings from Tuscon 32
29 29 40 29
29 34
2003-04 Reba Like Family Grounded for Life The Andersons 31
38 28 31 27
33 29
2004-05 What I Like About You Grounded for Life Reba (repeats) 32
28 30 44 26
29 35
2005-06 What I Like About You Twins Reba Living with Fran 29
26 29 34 26
28 30

UPN Friday


8:00 8:30 9:00 9:30 Avg
2001-02 (movies) 24
24 24
2002-03 (movies) 17
17 17
2003-04 (movies) 19
19 19
2004-05 Enterprise (repeats) 25
32 18
2005-06 Friday Night Smackdown! 36
36 36

CW Friday


8:00 8:30 9:00 9:30 Avg
2006-07 Friday Night Smackdown! 39
39 39
2007-08 Friday Night Smackdown! 42
42 42
2008-09 Everybody Hates Chris The Game America's Next Top Model Fall (R) 21
21 2518
23
2009-10 Smallville America's Next Top Model Fall (R) 27
36 18
2010-11 Smallville Supernatural 40
42 39
2011-12 Nikita Supernatural 26
21 31
2012-13 Nikita America's Next Top Model Fall 20
16 24
2013-14 The Carrie Diaries America's Next Top Model Fall 20
16 23
2014-15 Whose Line Is It Anyway? America's Next Top Model Fall 27
32 22

Avg 30 28 29





2014-15 Update: The real interest on the CW Friday in 2014-15 was the winter run of Hart of Dixie (24), which somehow was actually up in raw numbers from the previous mostly-Monday season. They're gonna hope for a similar miracle from CBS Studios survivor Reign, which averaged just a 23 in the post-Vampire Diaries slot last year.

See here for more explanations/disclaimers about Schedules Plus.

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