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Friday, November 15, 2013

The Question, Friday 11/15/13: Is There Hope for a Fourth Scripted Lineup on Friday?


In week two of November sweeps, the Fox network aired just three programs that had a 2.0 or higher 18-49 rating. Tonight, one of those programs makes a move to low-viewed Friday night. Bones has quietly had another very solid season, but the success of its lead-out Sleepy Hollow means Fox is finally following through on the Friday move that they've promised many times and always audibled out of. It joins another series that led off a weeknight last year, the fourth-year comedy Raising Hope, in a lineup that will either make Fox competitive on a relatively crowded Friday, or make us all feel the shows are being wasted on the supposedly low-priority night. Is there Hope for a fourth scripted network on Friday? That's The Question for Friday, November 15, 2013.


Bones This Season (Mon 8/7c) Raising Hope Last Season (Tue 8/7c)
2.3 (premiere, Monday 9/16/13)
2.09 (average)
2.0 (Monday finale, 11/11/13)
1.7 (premiere, 10/2/12)
1.59 (average)
1.5/1.4 (Tuesday finale, 2/26/13)
1.3/1.2 (Thursday special, 3/28/13)

If nothing else, this night will be another good look at just how much of a negative it is to air on Friday. It'll be particularly telling for Bones, a series that aired an original on a weeknight just four days ago. Some established shows have taken a pretty high percentage of the audience over to Friday at least initially (including Hawaii Five-0 a couple months ago), and Bones is about as established as it gets.

Bones PLUS Raising Hope (9:00-10:00) Over/Under: 2.65.

(The listings say the hour of Raising Hope will be counted as just one episode. If the finals show two different episodes, I will take an average of the two episodes' unrounded ratings and round that to one decimal point.)

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