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Wednesday, November 27, 2013

Spotted Ratings, Tuesday 11/26/13


WHAT MATTERS:
  • The last full-strength night of TV before the Thanksgiving break had a lot going on. ABC brought in the two-hour finale of Dancing with the Stars, down 20% year-to-year. But perhaps the network's more interesting development was how Agents of SHIELD responded to its first airing without NCIS competing head-to-head. The show was up two ticks in the demo and a whooping 2.8 million total viewers, meaning a show that's consistently seen well over 40% of its audience in the 18-49 demo went all the way to 34%. Some DWTS pre-tune may also have something to do with that as well, but I have thought for awhile that this "broader" skew might be more sustainable for SHIELD long-term; the show has turned out to be much more procedural than buzzy serial. So maybe NCIS is cutting into it more than expected.
  • Meanwhile, NCIS sat out in favor of the holiday special Rudolph the Red-Nosed Reindeer, which scored an identical demo with something like eight million fewer total viewers. In its first-ever airing without an NCIS lead-in, NCIS: Los Angeles held up rather well demographically but was, like SHIELD, thrown off skew-wise by the different situation, down by about 2.8 million total viewers. And Person of Interest picked up by two ticks in the conclusion of its big three-part event.
  • On NBC, The Voice suffered against DWTS but Chicago Fire had a bounce-back. And Fox perked back up with New Girl and The Mindy Project.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD 2.6 34% +8%+0.2n/a 6/9 n/a +11% +6% 2.6
Dancing with the Stars Mon 2.4 21% +9%+0.2n/a 2/12 -11% +4% -20% 2.5
ABC:+6%-12%
Rudolph the Red-Nosed Reindeer 3.0 34% +3% -2% -17% 2.9
NCIS: Los Angeles 2.4 25% -4%-0.1+0.0 8/10 -17% -2% -17% 2.4
Person of Interest 2.2 23% +10%+0.2-0.1 2/10 -24% +7% +42% 2.1
CBS:+1%-6%
The Biggest Loser 2.0 38% +5%+0.1n/a 3/7 n/a +8% -48% 2.0
The Voice Tue 3.0 37% -6%-0.2+0.1 9/11 -21% -6% +43% 3.0
Chicago Fire 2.1 39% +11%+0.2-0.2 5/8 n/a +11% +20% 1.9
NBC:+2%-8%
Dads 1.2 48% -8%-0.1n/a 9/10 n/a -8% -33% 1.2
Brooklyn Nine-Nine 1.5 52% +0%+0.0-0.1 5/10 n/a +0% +7% 1.6
New Girl 1.9 69% +12%+0.2+0.0 5/10 -17% +12% -17% 2.0
The Mindy Project 1.4 67% +17%+0.2+0.2 5/10 -7% +17% -7% 1.5
Fox:+5%-14%
The Originals 1.1 59% +0%+0.0n/a 1/8 n/a +340% +120% 1.1
Supernatural 1.1 58% +22%+0.2+0.8 2/8 +38% +22% +214% 1.2
CW:+91%+159%
Big5:+8%-3%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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