- The last full-strength night of TV before the Thanksgiving break had a lot going on. ABC brought in the two-hour finale of Dancing with the Stars, down 20% year-to-year. But perhaps the network's more interesting development was how Agents of SHIELD responded to its first airing without NCIS competing head-to-head. The show was up two ticks in the demo and a whooping 2.8 million total viewers, meaning a show that's consistently seen well over 40% of its audience in the 18-49 demo went all the way to 34%. Some DWTS pre-tune may also have something to do with that as well, but I have thought for awhile that this "broader" skew might be more sustainable for SHIELD long-term; the show has turned out to be much more procedural than buzzy serial. So maybe NCIS is cutting into it more than expected.
- Meanwhile, NCIS sat out in favor of the holiday special Rudolph the Red-Nosed Reindeer, which scored an identical demo with something like eight million fewer total viewers. In its first-ever airing without an NCIS lead-in, NCIS: Los Angeles held up rather well demographically but was, like SHIELD, thrown off skew-wise by the different situation, down by about 2.8 million total viewers. And Person of Interest picked up by two ticks in the conclusion of its big three-part event.
- On NBC, The Voice suffered against DWTS but Chicago Fire had a bounce-back. And Fox perked back up with New Girl and The Mindy Project.
FULL TABLE:
| Info | Show | Timeslot | True | |||||||
| A18-49 | Skew | Last | LeLa | Rank | y2y | TLa | Ty2y | |||
| Agents of SHIELD | 2.6 | 34% | +8% | +0.2 | n/a | 6/9 | n/a | +11% | +6% | 2.6 |
| Dancing with the Stars Mon | 2.4 | 21% | +9% | +0.2 | n/a | 2/12 | -11% | +4% | -20% | 2.5 |
| ABC: | +6% | -12% | ||||||||
| Rudolph the Red-Nosed Reindeer | 3.0 | 34% | +3% | -2% | -17% | 2.9 | ||||
| NCIS: Los Angeles | 2.4 | 25% | -4% | -0.1 | +0.0 | 8/10 | -17% | -2% | -17% | 2.4 |
| Person of Interest | 2.2 | 23% | +10% | +0.2 | -0.1 | 2/10 | -24% | +7% | +42% | 2.1 |
| CBS: | +1% | -6% | ||||||||
| The Biggest Loser | 2.0 | 38% | +5% | +0.1 | n/a | 3/7 | n/a | +8% | -48% | 2.0 |
| The Voice Tue | 3.0 | 37% | -6% | -0.2 | +0.1 | 9/11 | -21% | -6% | +43% | 3.0 |
| Chicago Fire | 2.1 | 39% | +11% | +0.2 | -0.2 | 5/8 | n/a | +11% | +20% | 1.9 |
| NBC: | +2% | -8% | ||||||||
| Dads | 1.2 | 48% | -8% | -0.1 | n/a | 9/10 | n/a | -8% | -33% | 1.2 |
| Brooklyn Nine-Nine | 1.5 | 52% | +0% | +0.0 | -0.1 | 5/10 | n/a | +0% | +7% | 1.6 |
| New Girl | 1.9 | 69% | +12% | +0.2 | +0.0 | 5/10 | -17% | +12% | -17% | 2.0 |
| The Mindy Project | 1.4 | 67% | +17% | +0.2 | +0.2 | 5/10 | -7% | +17% | -7% | 1.5 |
| Fox: | +5% | -14% | ||||||||
| The Originals | 1.1 | 59% | +0% | +0.0 | n/a | 1/8 | n/a | +340% | +120% | 1.1 |
| Supernatural | 1.1 | 58% | +22% | +0.2 | +0.8 | 2/8 | +38% | +22% | +214% | 1.2 |
| CW: | +91% | +159% | ||||||||
| Big5: | +8% | -3% | ||||||||
KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.
(R) - Repeat.
Much more detail on these numbers at the New Daily Spotted Ratings page.
More Spotted Ratings in the Index.
10 comments:
I know I'm reading too much into it. Yet I wonder if this NCIS: LA airing is a part of CBS' experiments with scheduling that it typically does in the Spring. Usually it involves moving reruns of shows to different places on the lineup, but CBS had to be curious what LA would do away from the mothership. Pulling a demo number roughly in line with its average, and with a lead-in that was different in terms of the programming and not the demo, may suggest that LA wouldn't crater in a scheduling move. Given CBS' drama situation, too, LA could be called up to solve a problem hour next season while giving a promising newbie (or NCIS: New Orleans) a strong lead-in.
I think you're reading too much into it and that the LA thing is simply an even out of the order for both shows since NCIS will air once without LA when it has to air as a lead-in for Intelligence. I suppose they could have cut one episode of LA's order instead, but well. However, I've been saying for a while that CBS should allow Intelligence to remain in the 9pm slot Tuesdays permanently. I don't see what chance it has Mondays at 10 after Mom and airing against The Blacklist and Castle by itself. LA should be able to pull high 1s in that slot.
Am I the only one who thinks that ABC desperately needs to swap Shield and those comedies? I can only see advantages:
- Shield sould benefit from being away from NCIS (plus, the voice is moving away from the timeslot come spring so that wouldn't be an issue)
- the comedies would avoid the competition with fox comedies (glee will be easier), which they've already shown to have crossed audience with (see the night in which they were even or up even without shield lead-in thanks to repeats from fox) and from the nbc comedies that will be there in spring. ABC should know better than to allow another 3-way clash! They would still deal with the voice but they are surviving that right now anyway
- the new dramas at 10 would benefit from a stronger lead-in than low 1s trophy wife can provide.
What's the problem? It doesn't even require that much promotion, they are all movements within the same night. It's quite ridiculous that they refuse to do them! I don't really see a downside. It's a low risk, potential high return move.
Good idea. I think there's a decent chance either this or DWTS results will happen. Putting those new dramas at 10 after Trophy Wife is weird, even by ABC standards.
Do we really still believe that ABC has standards after everything they've done? I don't.
I am not sure something like this will happen because why else they wouldn't have announced it last week? Maybe DWTS results comes back but even that I am not sure. Killer Women premieres January 7th. That's little more than a month from now and I don't see ABC making this change until then. So at least Killer Women will air after Trophy Wife! Unless that one is pure DOA filler, why can't Mind Games do as well? I don't get how Paul Lee still has a job.
I've thought this as well. The logic of ABC launching SHIELD at 8:00 this season was plain: use this self-starting show to build an audience while avoiding Idol Jr. (The Voice) and hope they stick around for the night. Should NBC stick with its plan to bumping Voice down an hour this Spring, ABC should let the sitcoms take the hit and air SHIELD against NCIS Jr. (NCIS: LA) and the sitcoms instead.
CBS already made its desperate schedule change for the season on Mondays, so I don't see it happening again. If anything, it's more likely that Intelligence runs through its order and CBS uses the remaining episodes of Unforgettable season 2 for Mondays at 10:00 to make it through to summer 2014 and Under the Dome's second season instead of moving NCIS: LA.
I agree. It's not what I would do but I agree that it's more likely.
I think it would also help the sitcoms and not simply have them "take the hit". As big as the voice is (and one can argue that once the lives begin, the tuesday results shows aren't even THAT big), I think the three way sitcoms war at 9pm can have no winners. Unless NBC blinks and launches the comedies at 8, only ABC can do something about it. And they should because ABC is the likely loser in that hour (again) if the insist on going forward with it. I think the comedies from NBC and FOX together will hurt the ABC comedies more than the voice will. It's really a very simple move we're talking about here and there really is no downside.
And now we know they haven't stuck around for the night, you make a move like this.
If you're FOX or CBS, that is. NBC wouldn't be in this situation with a self-starting scripted hit. :)
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