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Wednesday, November 20, 2013

Spotted Ratings, Friday 11/15/13: Fall Off the Bones


WHAT MATTERS:
  • Friday night: not as easy as some shows have been making it look lately. The Friday premiere of Bones went a whooping 40% below the last Monday episode, while Raising Hope was practically invisible in its own Friday debut (pulling less than half of its regular Tuesday demo from last season). That means so far, this lineup effectively looks no better than the previous one (MasterChef Junior and Sleepy Hollow repeats). I was more down on this than most of you simply because I'd seen very little promotion (they seem to be all-out for Almost Human right now), but I still thought each show would do several ticks better than this. Maybe people will become more aware of the moves in time, but if this is the level they're gonna be at, there's really no doubt that Fox screwed up here (and should rectify it).
  • The night's best news came on NBC, where Grimm had a nice bounce-back after a couple rough post-premiere drops. However, it didn't bring Dracula back with it. CBS also had a second straight upswing from Hawaii Five-0, which ended up tying its season high after finals; perhaps some of these new 9/8c viewers came from a dipping Shark Tank.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.2 25% -14%-0.2n/a 6/8 -14% -14% -14% 1.5
The Neighbors 0.8 26% -20%-0.2-0.2 8/8 -58% -20% -43% 0.9
Shark Tank 1.7 33% -15%-0.3-0.2 8/9 -11% -15% -13% 2.1
20/20 1.3 26% -7%-0.1-0.3 5/9 -7% -4% -7% 1.4
ABC:-12%-16%
Undercover Boss 1.7 25% -6%-0.1n/a 3/8 -6% -6% -3% 2.0
Hawaii Five-0 1.6 21% +14%+0.2-0.1 1/8 -24% +10% +14% 1.8
Blue Bloods 1.4 15% +8%+0.1+0.2 2/8 n/a +8% +4% 1.6
CBS:+3%+4%
Dateline Fri 1.1 24% +10%+0.1n/a 6/7 -8% +5% +57% 1.3
Grimm 1.6 35% +23%+0.3+0.1 2/4 +0% +23% +3% 1.9
Dracula 0.9 38% +0%+0.0+0.3 3/4 n/a -5% -28% 1.0
NBC:+9%+3%
Bones 1.2 29% -40%-0.8n/a 9/9 -37% -20% +0% 1.4
Raising Hope 0.8 43% n/an/an/a 1/1 -53% +33% -11% 0.9
Raising Hope 0.7 44% -13%-0.1-0.4 2/2 -56% +40% -22% 1.0
Fox:-5%-7%
The Carrie Diaries 0.3 49% +0%+0.0n/a 1/4 n/a +0% -50% 0.4
America's Next Top Model 0.5 49% +25%+0.1+0.0 2/15 -17% +25% +100% 0.6
CW:+14%-6%
Big5:+0%-4%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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