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Wednesday, November 6, 2013

Spotted Ratings, Friday 11/1/13


WHAT MATTERS:
  • Since it wasn't the last Friday in October, NBC's Friday night lineup came back to earth. Grimm was down at 9/8c and Dracula took a steep 28% week two drop. I'm pretty sure that's still an acceptable number for Dracula, and this may be another situation where an inflated premiere creates unrealistic expectations, but another big drop in week three might throw the show into some question. The shows got no help from NBC's ill-advised attempt to create some compatibility with a vampire-themed NBC news special at 8/7c, as it barely pulled half of last week's Dateline  number.
  • Everything else was within a tenth week-to-week except for CBS' Undercover Boss, down two tenths and dragging Hawaii Five-0 down another notch. The night's most positive result probably came from ABC's Last Man Standing, back after a repeat last week with its best number in a month.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.4 28% +8%+0.1n/a 2/6 -30% +40% -30% 1.6
The Neighbors 1.0 28% +0%+0.0+0.1 2/6 -47% +43% -57% 1.0
Shark Tank 2.0 35% +0%+0.0+0.3 1/7 -13% +0% -13% 2.1
20/20 1.5 25% +0%+0.0+0.0 2/7 +7% +3% +0% 1.6
ABC:+9%-21%
Undercover Boss 1.4 20% -13%-0.2n/a 4/6 -7% -13% -7% 1.6
Hawaii Five-0 1.3 17% -7%-0.1-0.2 6/6 n/a -7% -13% 1.3
Blue Bloods 1.2 14% -8%-0.1-0.1 6/6 -8% -8% -11% 1.3
CBS:-9%-10%
Why We (Heart) Vampires 0.7 34% n/a -46% -55% 0.8
Grimm 1.5 38% -17%-0.3-0.6 2/2 -17% -17% -17% 1.6
Dracula 1.3 49% -28%-0.5-0.3 2/2 n/a -28% +24% 1.4
NBC:-29%-20%
MasterChef Junior 1.3 41% -7%-0.1n/a 4/6 n/a -10% +30% 1.5
Sleepy Hollow (R) 0.5 38% -33% -47% 0.5
Fox:-18%-8%
The Carrie Diaries 0.3 43% +0%+0.0n/a 1/2 n/a +0% -25% 0.3
America's Next Top Model 0.4 50% +0%+0.0+0.0 5/13 +0% +100% +14% 0.4
CW:+40%-7%
Big5:-10%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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