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Monday, October 7, 2013

The Question, Monday 10/7/13: Will the CW Have a Beastly Opening Monday?


Tonight the CW begins the roll-out of its regular fall schedule with Monday duo Hart of Dixie and Beauty and the Beast. Both low-rated returnees are coming from another night, with Hart having led off Tuesday last year and BatB coming from Thursday after The Vampire Diaries. In an attempt to truly solidify the Tuesday to Thursday portion of the sked, this Monday lineup is effectively a "Surrender Night" for the netlet, and those tend not to go very well. Will the CW have a beastly opening Monday? That's The Question for Monday, October 7, 2013.


Hart of Dixie Last Season Beauty and the Beast Last Season
0.7 (premiere, 10/2/12)
0.55 (average)
0.5 (finale, 5/7/13)
1.2 (premiere, 10/11/12, 1.7 TVD)
0.61 (average)
0.5 (finale, 5/16/13, 1.1 TVD)

My gut says Hart of Dixie matches its late-season 0.5 and Beauty and the Beast drops a tick to 0.4 on a new night with a worse lead-in. I could see BatB holding its Thursday 0.5 for the premiere, as it didn't seem all that compatible with its TVD lead-in skew-wise. And we've seen some other movers like Revolution and Hawaii Five-0 hold up fairly well, at least for the premiere.

Hart of Dixie PLUS Beauty and the Beast Over/Under: 0.95.

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