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Monday, October 14, 2013

The Question, Monday 10/14/13: Is CBS Going for Broke or Just Going Broke on Monday?


CBS makes the season's first major in-season scheduling move tonight, removing newbie We Are Men after two episodes. But instead of just plugging the replacement into the 8:30 slot, CBS sent the flailing 9:00 anchor 2 Broke Girls back there, where the usually lead-in dependent show could benefit significantly from the direct How I Met Your Mother lead-in. Meanwhile, it's TV's strongest repeat option The Big Bang Theory at 9/8c for the next three weeks. It has a good chance to do better than the last couple 2 Broke Girls originals. And CBS is hoping that this momentum will carry over at least a bit into the 9:30 half hour where the marginal-rated Mom remains.

Last year, CBS saw almost no bounce the week after killing Partners, mostly because they brought in Two and a Half Men rather than TBBT. They got a massive bounce the next week with Big Bang, though Dancing With the Stars being just an hour was also likely a big factor on that night.

Last week, the three programs in these slots added up to 6.2. (We Are Men 1.8 + 2BG 2.3 + Mom 2.1.)

2 Broke Girls PLUS The Big Bang Theory (R) PLUS Mom Over/Under: 7.45.

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