The Question, Friday 10/25/13: Will Grimm and Dracula Bite Into the Friday Audience?

For the second time in three years, NBC is waiting till the Friday before Halloween to premiere Grimm. After a few uninsipiring tries on other nights, Grimm now seems firmly entrenched as the respectable centerpiece of Friday night, and this time it's got company. NBC wants to extend Grimm's genre mojo into a second hour as Jonathan Rhys Meyers stars in new lead-out Dracula. It's a cheap co-production, but there's at least some compatibility here, which has not been the case for most of what has aired alongside Grimm on Friday. Will Grimm and Dracula bite into the Friday audience? That's The Question for Friday, October 25, 2013.

Grimm Last Season	Mockingbird Lane Last Season
2.0 (premiere, Monday 8/13/12, 1.8 Stars and Stripes) 1.6 (Friday premiere, 9/28/12, 0.7 Grimm (R)) 2.0 (after Mockingbird Lane, 10/26/12) 1.56 (Friday-only average) 1.3 (Friday finale, 4/26/13, 0.7 Fashion Star) 1.7 (finale, Tuesday 5/21/13, 3.3 Voice)	1.5 (10/26/12)

Perhaps because of the proximity to Halloween, the last Friday in October has been very good to Grimm historically; it shocked the world by premiering to a 2.1 demo against Game 7 of the World Series two years ago, and it hit its only other 2.0 on a Friday last year with the Mockingbird Lane lead-in. Another 2.0 tonight feels like a stretch, as the show was pulling around a 1.4 late in its Friday run last season, and its new teammate Dracula won't be a direct lead-in. But the upper half of the 1's seems doable. And as a show with a potential future, Dracula has gotten more promotion than Mockingbird Lane did when it hung a 1.5 on this night last year. Is it good promotion? I'm not sure.

Grimm PLUS Dracula Over/Under: 3.25.

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