The Vampire Diaries
Thursdays, 8/7c, CW
2013-14 Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True | Sitch | |||
| 1 | Th | 10/3/2013 | 8:00 | 1:00 | 2.59 | 1.2 | 4 | 30.8 | 12.9 | n/a | n/a | 1.37 | -12% | ||
| 2 | Th | 10/10/2013 | 8:00 | 1:00 | 2.14 | 1.0 | 3 | 31.3 | 12.7 | n/a | n/a | 1.11 | -10% | ||
| 3 | Th | 10/17/2013 | 8:00 | 1:00 | 2.93 | 1.3 | 4 | 30.9 | 12.0 | n/a | n/a | 1.43 | -9% | ||
| 4 | Th | 10/24/2013 | 8:00 | 1:00 | 2.63 | 1.3 | 3 | 31.0 | 12.0 | n/a | n/a | 1.43 | -9% | ||
| 5 | Th | 10/31/2013 | 8:00 | 1:00 | 2.07 | 0.9 | 3 | 27.7 | 10.2 | n/a | n/a | 1.12 | -19% | ||
| 6 | Th | 11/7/2013 | 8:00 | 1:00 | 2.59 | 1.3 | 4 | 32.2 | 11.8 | n/a | n/a | 1.44 | -10% | ||
| 7 | Th | 11/14/2013 | 8:00 | 1:00 | 2.72 | 1.3 | 4 | 32.2 | 10.8 | n/a | n/a | 1.41 | -8% | ||
| 8 | Th | 11/21/2013 | 8:00 | 1:00 | 2.67 | 1.3 | 4 | 32.1 | 11.3 | n/a | n/a | 1.43 | -9% | ||
| 9 | Th | 12/5/2013 | 8:00 | 1:00 | 2.36 | 1.0 | 3 | 33.8 | 13.2 | n/a | n/a | 1.08 | -7% | ||
| 10 | Th | 12/12/2013 | 8:00 | 1:00 | 2.44 | 1.1 | 3 | 32.0 | 11.5 | n/a | n/a | 1.23 | -11% | ||
| 11 | Th | 1/23/2014 | 8:00 | 1:00 | 2.72 | 1.2 | 3 | 33.8 | 9.0 | n/a | n/a | 1.23 | -2% | ||
| 12 | Th | 1/30/2014 | 8:00 | 1:00 | 2.42 | 1.1 | 3 | 32.2 | 10.1 | n/a | n/a | 1.25 | -12% | ||
| 13 | Th | 2/6/2014 | 8:00 | 1:00 | 2.16 | 0.9 | 3 | 33.1 | 14.3 | n/a | n/a | 1.11 | -19% | ||
| 14 | Th | 2/27/2014 | 8:00 | 1:00 | 2.03 | 0.9 | 3 | 30.9 | 9.0 | n/a | n/a | 1.06 | -15% | ||
| 15 | Th | 3/6/2014 | 8:00 | 1:00 | 2.19 | 1.0 | 3 | 30.6 | 9.1 | n/a | n/a | 1.20 | -16% | ||
| 16 | Th | 3/20/2014 | 8:00 | 1:00 | 2.28 | 1.1 | 4 | 27.7 | 5.7 | n/a | n/a | 1.38 | -20% | ||
| 17 | Th | 3/27/2014 | 8:00 | 1:00 | 1.73 | 0.8 | 2 | 29.0 | 6.6 | n/a | n/a | 0.97 | -17% | ||
| 18 | Th | 4/17/2014 | 8:00 | 1:00 | 1.66 | 0.7 | 3 | 27.7 | 6.6 | n/a | n/a | 0.91 | -23% | ||
| 19 | Th | 4/24/2014 | 8:00 | 1:00 | 1.81 | 0.8 | 3 | 28.8 | 7.3 | n/a | n/a | 1.00 | -20% | ||
| 20 | Th | 5/1/2014 | 8:00 | 1:00 | 1.84 | 0.8 | 3 | 27.5 | 8.1 | n/a | n/a | 1.09 | -27% | ||
| 21 | Th | 5/8/2014 | 8:00 | 1:00 | 1.50 | 0.7 | 2 | 30.7 | 11.2 | n/a | n/a | 0.89 | -21% | ||
| 22 | Th | 5/15/2014 | 8:00 | 1:00 | 1.61 | 0.8 | 3 | 27.2 | 7.7 | n/a | n/a | 1.10 | -27% | ||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True | Sitch | |||||||||
| 2.23 | 1.02 | 58% | -18% | 1.19 | -14% | ||||||||||
2013-14 Encore Ratings
| Info | Ratings | Factors | Metrics | ||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True | Sitch | |
| 1 | Th | 12/19/2013 | 8:00 | 1:00 | 0.76 | 0.2 | 1 | 29.7 | 6.9 | n/a | n/a | 0.22 | -10% |
| 2 | Th | 12/26/2013 | 8:00 | 1:00 | 0.86 | 0.3 | 1 | 30.5 | 4.5 | n/a | n/a | 0.30 | -0% |
| 3 | Th | 1/2/2014 | 8:00 | 1:00 | 0.79 | 0.3 | 1 | 34.1 | 12.5 | n/a | n/a | 0.34 | -12% |
| 4 | Th | 1/9/2014 | 8:00 | 1:00 | 0.95 | 0.4 | 1 | 32.9 | 8.1 | n/a | n/a | 0.42 | -6% |
| 5 | Tu | 2/18/2014 | 8:00 | 1:00 | 0.74 | 0.3 | 1 | 32.1 | 9.3 | n/a | n/a | 0.34 | -12% |
| 6 | Th | 3/13/2014 | 8:00 | 1:00 | 0.89 | 0.3 | 1 | 27.8 | 7.7 | n/a | n/a | 0.40 | -26% |
| 7 | Th | 4/3/2014 | 8:00 | 1:00 | 0.80 | 0.3 | 1 | 27.9 | 7.6 | n/a | n/a | 0.40 | -25% |
| 8 | Th | 4/10/2014 | 8:00 | 1:00 | 0.84 | 0.3 | 1 | 28.3 | 7.8 | n/a | n/a | 0.39 | -24% |
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
Ratings History
2009-10 | 2010-11 | 2011-12 | 2012-13 | The War of 18-49
More SpotVault in the Index.
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