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Thursday, October 10, 2013

Spotted Ratings, Wednesday 10/9/13


WHAT MATTERS:
  • The mostly downward week three trend continued to Wednesday, when most shows were down roughly 10% week-to-week. ABC saw 9:30 newbie Super Fun Night take the large week two drop most expected, down 22% from the premiere, though after finals non-adjustments it's still at a good level. A finals downtick for Nashville left it at a disappointing -16% week-to-week, though.
  • The CW's Tuesday momentum couldn't continue onto Wednesday as Arrow disappointingly only managed to get back to its finale numbers. Given that softness and a finals uptick, I'm willing to say it was a reasonably positive premiere for The Tomorrow People, which ended up matching Arrow's demo (I expected TTP to premiere at 0.9 with Arrow two ticks higher). We'll see what happens next week.
  • On NBC, Revolution inched downward again, Law and Order: SVU continued its rapid evening out two weeks after that massive premiere, and Ironside was down 15%, doing nothing to change its negative premiere night narrative. 
  • The broadcasters' 10/9c struggles may be partly attributable to cable, where there was an epic clash going down between A&E's Duck Dynasty (3.2) and FX's premiere of American Horror Story: Coven (3.0). For AHS, it's an absolutely remarkable turnaround given that season two debuted at 2.2 and actually declined big from there (all the way to 1.3 by the finale).

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.2 34% -4%-0.1n/a 3/3 -8% -4% -8% 1.9
Back in the Game 1.8 35% -5%-0.1-0.1 3/3 n/a -5% -10% 1.5
Modern Family 3.9 47% -7%-0.3-0.1 3/3 -20% -7% -19% 3.5
Super Fun Night 2.5 48% -22%-0.7-0.3 2/2 n/a -22% -49% 1.7
Nashville 1.6 35% -16%-0.3-0.7 3/3 -43% -16% -42% 1.4
ABC:-12%-31%
Survivor 2.5 33% -7%-0.2n/a 3/4 -11% -7% -11% 2.2
Criminal Minds 2.6 30% -4%-0.1-0.2 3/3 -13% -4% -15% 2.2
CSI 1.9 27% -10%-0.2-0.1 3/3 -27% -7% -27% 1.5
CBS:-6%-17%
Revolution 1.5 35% -6%-0.1n/a 3/3 -50% -6% +20% 1.4
Law and Order: SVU 1.6 32% -20%-0.4-0.1 3/3 -11% -20% -9% 1.5
Ironside 1.1 27% -15%-0.2-0.4 2/2 n/a -19% -44% 1.0
NBC:-15%-15%
The X Factor Wed 2.2 39% -8%-0.2n/a 3/5 -37% -9% -37% 2.0
Fox:-9%-37%
Arrow 0.9 42% n/an/an/a 1/1 -31% +64% -33% 0.8
The Tomorrow People 0.9 49% n/an/an/a 1/1 n/a +125% -10% 0.9
CW:+89%-23%
Big5:-5%-27%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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