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Thursday, October 31, 2013

Spotted Ratings, Wednesday 10/30/13


WHAT MATTERS:
  • Game 6 of the World Series gave Fox a 39% bounce relative to Game 5, but that's pretty typical for a Game 6 under the current scheduling by day (see chart below). We've talked in the past about how the WS has "have" and "have-not" matchups; the verdict on this World Series is that it essentially put up "have-not" numbers (albeit better than the 2012 ones) even though it had what should've been a better matchup, which perhaps goes to show the damage that's been done to the sport in recent years. And the result means no Game 7 on Thursday. It's a bit of a relief for the other networks, who will already be dealing with a Halloween-related viewing depression.
  • The World Series appeared to have a bit of an effect on other networks, especially CBS (down across the board) and the CW, where Arrow and The Tomorrow People dipped again. My gut says that baseball shouldn't be affecting the CDub shows that much, but the good news is we get to see how they come back next week. 
  • On ABC, a Modern Family repeat at 9/8c led to a relatively normal (or after finals, maybe slightly above normal) drop from Super Fun Night, though it looks worse in light of how well The Goldbergs held up with a similar lead-in drop the previous night. And 10/9c occupant Nashville followed its depressed lead-in down again.

WORLD SERIES CHART:
 

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.2 35% +0%+0.0n/a 3/5 n/a +0% -19% 2.1
Back in the Game 1.7 35% +0%+0.0+0.0 5/6 n/a +0% -11% 1.5
Modern Family (R) 2.2 39% -44% -48% 2.1
Super Fun Night 1.7 42% -19%-0.4-1.7 5/5 n/a -19% -29% 1.5
Nashville 1.4 34% -13%-0.2-0.4 6/6 -22% -10% -20% 1.4
ABC:-18%-28%
Survivor 2.3 32% -4%-0.1n/a 7/7 -8% -4% -6% 2.2
Criminal Minds 2.4 29% -11%-0.3-0.1 6/6 -17% -11% -17% 2.2
CSI 1.7 23% -19%-0.4-0.3 6/6 -29% -19% -28% 1.6
CBS:-11%-17%
Revolution 1.4 36% +0%+0.0n/a 4/6 -53% +4% +17% 1.4
Law and Order: SVU (R) 1.1 33% +0% -32% 1.1
NBC:+1%-19%
World Series 5.7 38% +39%+1.6n/a 1/6 n/a +33% +117% 5.6
Fox:+33%+117%
Arrow 0.8 43% -11%-0.1n/a 4/4 -20% -11% -16% 0.8
The Tomorrow People 0.6 44% -14%-0.1-0.1 4/4 n/a -8% -25% 0.6
CW:-10%-20%
Big5:+7%+15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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