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Thursday, October 3, 2013

Spotted Ratings, Wednesday 10/2/13


WHAT MATTERS:
  • The Rebel-lion began quite well for ABC as Super Fun Night was one of the more impressive post-Modern Family launches, as the Rebel Wilson fanbase likely helped the show pretty much match up skew-wise with its young-skewing ModFam lead-in. I totally whiffed on this one, but in my defense, part of my miss was because I didn't remotely see Modern Fam holding 100% of its week-ago premiere rating. Nashville rounded out a strong final two hours for ABC by almost completely holding up week-to-week even in the face of a one-point-plus lead-in downgrade.
  • It wasn't nearly as rosy in the 8:00 hour for ABC, though The Middle and Back in the Game both adjusted up in finals to better levels. BITG was even with last year's The Neighbors.
  • NBC's relatively huge premiere Wednesday was just extra credit in a week they would've dominated anyway on the strength of The Voice and football. But it doesn't look like the night will be that kind of asset going forward. Revolution mimicked its spring trajectory, with one good week and then a drop in week two (though it got some finals help), Law and Order: SVU came way back to earth (though it's still a big positive, on the year-to-year plus side) and Ironside launched rather terribly at 10/9c. As predicted pre-season, there was a major skew discrepancy here; it matched SVU in viewership but had 30% fewer 18-49ers.
  • No broadcast-wide year-to-year comparisons this time since there was a debate on the second Wednesday last year.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.3 36% -8%-0.2n/a 2/2 +5% -8% +5% 2.1
Back in the Game 1.9 36% -14%-0.3-0.2 2/2 n/a -14% +0% 1.7
Modern Family 4.2 48% +0%+0.0-0.3 1/2 n/a +2% +40% 4.2
Super Fun Night 3.2 49% n/an/an/a 1/1 n/a -26% +7% 2.7
Nashville 1.9 40% -5%-0.1-1.0 2/2 n/a -5% -31% 1.7
ABC:-10%-1%
Survivor 2.7 34% +13%+0.3n/a 1/3 -10% +10% -8% 2.5
Criminal Minds 2.7 31% -4%-0.1+0.3 2/2 n/a -4% -10% 2.6
CSI 2.1 28% +5%+0.1-0.1 1/2 n/a +2% -18% 1.9
CBS:+3%-12%
Revolution 1.6 37% -11%-0.2n/a 2/2 -50% -11% +10% 1.5
Law and Order: SVU 2.0 37% -26%-0.7-0.2 2/2 n/a -18% -33% 2.1
Ironside 1.3 24% n/an/an/a 1/1 n/a -55% -55% 1.4
NBC:-31%-33%
The X Factor Wed 2.4 39% -4%-0.1n/a 2/4 -31% -6% -26% 2.4
Fox:-6%-26%
Arrow (R) 0.5 36% +67% +43% 0.5
Whose Line Is It Anyway? (R) 0.4 48% +100% -56% 0.4
Whose Line Is It Anyway? (R) 0.4 45% +100% -50% 0.4
CW:+80%-25%
Big5:-8%-19%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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