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Wednesday, October 2, 2013

Spotted Ratings, Tuesday 10/1/13


WHAT MATTERS:
  • As it turned out, broadcast TV's resurgence on Tuesday night was very short-lived. The headliner has got to be ABC, where last week's historically huge premiere of Agents of SHIELD came down a disheartening 30% and took everything else with it. The Goldbergs actually had ABC's smallest percentage drop at "just" 29% (though it may go down in finals), but the bleeding accelerated in the second half of the evening with Trophy Wife (1.4, -39%) and Lucky 7 (adjusting down to a 0.7, down 46%!). Could L7 go off the sked this week? After the finals downtick, it looks even likelier.
  • Though everyone will be talking about ABC, there were lots of big drops on the other networks too. Fox's 8:00 hour officially became a problem with Dads and Brooklyn Nine-Nine, while CBS was down a tick with the NCIS mothership on Cote De Pablo's departure night, then a little more in the subsequent hours.
  • Even after a two-tenth downward adjustment in finals, NBC's Chicago Fire still impressed, down just a tick in its second week on Tuesday.
  • Despite all the carnage, the big four were still up a whooping 15% year-to-year vs. Tuesday #2 in 2012, though the main reason behind this (the extra hour of The Voice, which boosts NBC to +78%) will go away starting next week.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD 3.3 48% -30%-1.4n/a 2/2 n/a -29% +136% 3.3
The Goldbergs 2.2 46% -29%-0.9-1.4 2/2 n/a -29% +10% 1.7
Trophy Wife 1.4 41% -39%-0.9-0.9 2/2 n/a -39% -36% 1.3
Lucky 7 0.7 34% -46%-0.6-0.9 2/2 n/a -44% -56% 0.8
ABC:-33%+14%
NCIS 3.5 22% -3%-0.1n/a 2/2 -5% -3% -5% 3.4
NCIS: Los Angeles 2.7 23% -10%-0.3-0.1 2/2 -13% -10% -11% 2.2
Person of Interest 2.1 22% -9%-0.2-0.3 2/2 -30% -9% +2% 1.8
CBS:-7%-6%
The Voice Tue 4.5 39% -4%-0.2n/a 2/2 n/a -4% +84% 4.2
Chicago Fire 2.6 38% -4%-0.1-0.2 2/2 n/a -2% +63% 2.0
NBC:-3%+78%
Dads 1.3 49% -13%-0.2n/a 3/3 n/a -13% -24% 1.3
Brooklyn Nine-Nine 1.4 52% -22%-0.4-0.2 3/3 n/a -22% -13% 1.5
New Girl 1.9 63% -10%-0.2-0.4 3/3 -32% -10% -32% 1.8
The Mindy Project 1.5 67% +0%+0.0-0.2 2/3 -21% +0% -21% 1.5
Fox:-12%-24%
iHeartRadio Music Festival p2 0.4 47% n/a +14% -16% 0.4
CW:+14%-16%
Big5:-12%+13%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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