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Wednesday, October 16, 2013

Spotted Ratings, Thursday 10/10/13


WHAT MATTERS:
  • The night's headline event was the tribute to Cory Monteith on Glee, and the show nearly doubled last week's ratings, adjusted up to outright take the 9/8c crown, and hit the show's best level since early last season. Still, this seems unlikely to make any real difference for the show when it returns from baseball hiatus in four weeks (it certainly didn't in the episodes leading in).
  • You could argue the Glee surge was a one-time cultural event and that the rest of the hour's numbers could be somewhat written off. But it was actually similar-skewing Grey's Anatomy that held best, while CBS saw The Crazy Ones post a rather distressing week three number. And NBC may have to spring into action immediately as The Michael J. Fox Show had an even more miserable week three, dropping just as much week-to-week as the second-week comedies ahead of it (Welcome to the Family (0.8) and Sean Saves the World (1.0)).
  • ABC was not without its own disappointment as new spin-off Once Upon a Time in Wonderland became ABC's latest soft starter in the still-problematic Thursday 8/7c hour, building by just a tenth on last week's Scandal recap. Usually the point of a spin-off is that you assure that some baseline audience from the parent show will show up, but I was worried that in this case the Once brand might actually be a negative for this kind of show's audience, as many of them have rejected the mothership. Those worries seem to have been even more founded than I expected. 
  • A couple other quick notes: The Millers held well for CBS in week two. And the CW's The Vampire Diaries was down in week two, but overall it seems like they probably get high marks just for keeping the Reign premiere out of that mess in the 9:00 hour.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 1.7 37% n/an/an/a 1/1 n/a +3% +6% 1.8
Grey's Anatomy 2.8 40% -10%-0.3+0.1 3/3 n/a -10% +40% 2.8
Scandal 3.1 44% -14%-0.5-0.3 2/2 n/a -14% +82% 3.0
ABC:-9%+43%
The Big Bang Theory 5.1 37% -2%-0.1n/a 4/4 +13% -2% +13% 5.3
The Millers 3.0 32% -9%-0.3-0.1 2/2 n/a -9% -14% 2.3
The Crazy Ones 2.4 31% -17%-0.5-0.3 3/3 n/a -17% +20% 2.2
Two and a Half Men 2.3 32% -4%-0.1-0.5 3/3 -34% -4% +15% 2.1
Elementary 1.9 27% -5%-0.1-0.1 3/3 n/a -5% +6% 1.9
CBS:-7%+6%
Parks and Recreation 1.2 47% +0%+0.0n/a 2/3 n/a +0% -8% 1.4
Welcome to the Family 0.8 41% -27%-0.3+0.0 2/2 n/a -27% -27% 0.9
Sean Saves the World 1.0 39% -29%-0.4-0.3 2/2 n/a -29% -50% 1.2
The Michael J. Fox Show 1.2 39% -29%-0.5-0.4 3/3 n/a -29% -40% 1.3
Parenthood 1.2 40% -20%-0.3-0.5 3/3 -40% -23% -40% 1.3
NBC:-22%-37%
The X Factor Thu 2.0 39% +0%+0.0n/a 3/5 -31% -2% -30% 2.1
Glee 2.9 50% +81%+1.3+0.0 1/3 n/a +81% +45% 2.8
Fox:+34%+1%
The Vampire Diaries 1.0 59% -17%-0.2n/a 2/2 -38% -17% -38% 1.1
The Originals (R) 0.5 52% -47% -58% 0.4
CW:-30%-46%
Big5:-4%-3%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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