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Saturday, October 26, 2013

Spotted Ratings, Friday 10/25/13


WHAT MATTERS:
  • There's just something about that last Friday before Halloween on NBC. For the third straight year, the network got a nice number out of Grimm on this night, and the premiere of Dracula was a bit of a pleasant surprise in fully retaining that Grimm number... at least for now. Keep in mind that Grimm has only done better than 1.8 a couple times in its Friday history (both of which happened to be this week on the calendar in previous years).
  • The CW was also in premiere mode with the return of The Carrie Diaries, which brought a 0.3 A18-49 and 780,000 viewers to its Friday debut. Pretty bad, though I don't know how anyone who followed its usual 0.4 Monday ratings from last spring could've reasonably expected any better from a Friday move.
  • The other Friday originals were pretty steady against the new competition, and 20/20 was up a good bit, perhaps benefiting from no longer having to air against Dateline. (Dateline is now at 8/7c leading into NBC's drama block.)

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing (R) 1.0 25% -23% -41% 1.1
The Neighbors (R) 0.7 26% -30% -63% 0.9
Shark Tank 2.0 34% +0%+0.0-0.3 1/6 +11% +0% +48% 2.5
20/20 1.5 29% +25%+0.3+0.0 2/6 +15% +30% +3% 1.6
ABC:+1%-5%
Undercover Boss 1.6 24% -11%-0.2n/a 2/5 n/a -11% +78% 1.9
Hawaii Five-0 1.4 19% +0%+0.0-0.2 4/5 n/a +0% -7% 1.7
Blue Bloods 1.3 15% +0%+0.0+0.0 4/5 -13% +0% -13% 1.4
CBS:-4%+10%
Dateline Fri 1.3 27% +0%+0.0n/a 1/5 -7% +73% -16% 1.5
Grimm 1.8 37% n/an/an/a 1/1 -10% +57% -8% 2.2
Dracula 1.8 43% n/an/an/a 1/1 n/a +20% +24% 1.9
NBC:+44%-1%
MasterChef Junior 1.4 46% +8%+0.1n/a 2/5 n/a +12% +56% 1.6
The Simpsons (R) 0.8 54% +0% -11% 1.0
The Simpsons (R) 0.7 52% +0% -22% 0.9
Fox:+8%+19%
The Carrie Diaries 0.3 49% n/an/an/a 1/1 -50% +0% -25% 0.4
iHeartRadio Katy Perry 0.2 38% n/a -50% +0% 0.2
CW:-29%-17%
Big5:+7%+3%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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