This year, I'm adding a couple other numbers that might be of some help: the year-to-year trend and the show's 18-49 skew. The skew does a decent job of projecting how friendly this show's audience will be per 18-49 point to advertisers (higher is better). The y2y/skew numbers are currently for the full season-to-date, not just the numbers counted in the A18-49/True averages, though I may change that later.
These rankings cover numbers through Sunday, May 25.
The CW | True | LastEp | A18-49 | Skew | y2y | Counted Eps | |
1 | The Vampire Diaries | 1.07 | /\ 0.00 | 0.84 | 58% | -18% | 8 |
2 | Arrow | 0.99 | /\ 0.04 | 0.80 | 45% | -13% | 8 |
3 | Supernatural | 0.97 | /\ 0.05 | 0.88 | 58% | +8% | 8 |
4 | The Originals | 0.89 | /\ 0.03 | 0.73 | 57% | 8 | |
5 | Whose Line Is It Anyway? | 0.74 | /\ 0.08 | 0.50 | 41% | -47% | 4 |
6 | The 100 | 0.65 | /\ 0.00 | 0.60 | 40% | 3 | |
7 | Reign | 0.57 | \/ 0.01 | 0.50 | 47% | 8 | |
8 | America's Next Top Model | 0.49 | /\ 0.03 | 0.42 | 46% | -16% | 5 |
9 | The Tomorrow People | 0.45 | /\ 0.01 | 0.39 | 47% | 8 | |
10 | The Carrie Diaries | 0.40 | \/ 0.01 | 0.34 | 48% | -32% | 5 |
11 | Hart of Dixie | 0.39 | /\ 0.03 | 0.29 | 47% | -36% | 8 |
12 | Star-Crossed | 0.36 | \/ 0.00 | 0.30 | 43% | 5 | |
13 | Beauty and the Beast | 0.34 | \/ 0.02 | 0.30 | 48% | -53% | 6 |
14 | Nikita | 0.26 | \/ 0.01 | 0.20 | 36% | -32% | 2 |
Points of Reference:
2012-13 Rankings | October 2013 | February 2014 | May 2014
2 comments:
Talk about a huge gap!
I laughed out loud when I saw that. Oh, CW, our lives would be less humor-filled if you weren't around.
Post a Comment