Week-by-week:
Week | Ending | TPUT | y2y | bc | y2y | LeAv | y2y |
47 | 8/18/2013 | 29.0 | -3% | 4.2 | -16% | 1.36 | -19% |
48 | 8/25/2013 | 29.3 | -2% | 4.5 | -12% | 1.42 | -13% |
49 | 9/1/2013 | 28.5 | -3% | 4.1 | -5% | 1.35 | -22% |
50 | 9/8/2013 | 30.6 | -5% | 6.7 | +0% | 1.57 | -10% |
Summer-to-date:
Week | Ending | TPUTy2d | y2dy2y | bcy2d | y2dy2y | LAy2d | y2dy2y |
46 | 8/11/2013 | 28.7 | -5% | 4.8 | -27% | 1.47 | -6% |
47 | 8/18/2013 | 28.7 | -4% | 4.7 | -26% | 1.46 | -7% |
48 | 8/25/2013 | 28.9 | -4% | 4.8 | -23% | 1.46 | -7% |
49 | 9/1/2013 | 28.9 | -4% | 4.8 | -23% | 1.45 | -8% |
50 | 9/8/2013 | 29.1 | -4% | 5.1 | -22% | 1.46 | -8% |
The fall is finally upon us, with the week 50 overall viewing and broadcast viewing taking a massive week-to-week upswing (almost entirely fueled by the return of NFL football).
Through the last "fully summer" week of the season, the original entertainment average for the summer ended up at -8% year-to-year, which was better than the -11% in the regular season. If not for the Olympics comparisons and The Voice running late, it probably would've been a little worse than -8%, but that 1.46 league average ended up being a very consistent level for most of the summer. (It's been within a hundredth of that number for the summer to date each of the last ten weeks.)
Click to expand for more on the "climate" numbers used herein.
TPUT - This is an ESTIMATED average of how many people are watching TV from 8:00 to 11:00.
- I derive these numbers by adding up all the ratings and dividing by all the shares in each of the 42 half-hours each week. That means there is some error relative to the numbers Nielsen actually releases. Sadly we don't regularly have access to those. I always advise not to rely heavily on these numbers for any one show in any one week, but the hope is that the error is minimized across a 42-timeslot sample every week.
- I include the Old Methodology adjustment, which makes the number more like a measurement of how many people watch primetime programming Live + SD, rather than a measurement of how many people watch any TV (including old DVR stuff) from 8:00 to 11:00. This makes the number perhaps less intuitive in a vacuum, but it's pretty much a wash when making week-to-week and year-to-year comparisons, which is what we're really interested in.
- This does NOT include the 10:00 adjustment used in the True2 calculation which attempts to account for Fox/CW programming and stronger cable. Again, that perhaps hurts the number in a vacuum, because the 10:00 numbers being used only include three networks, so I'm averaging timeslots that are somewhat apples-to-oranges. But again, it's a wash when making comparisons because I treat it that way all the time. It would not really change week-to-week or year-to-year comparisons, and that's what I mostly care about.
- Another important note here is that these numbers include the preliminary averages for "sustaining" programming like presidential debates and commercial-free benefit concerts whose numbers are typically omitted from traditional Nielsen averages. I might eventually omit these from this particular calculation, but they're needed on my spreadsheets to 1) make PUT calculations in those timeslots and 2) create a competition number for the entertainment shows that air against them.
Note: Beginning with week 9, all numbers compare against the next numbered week in the 2011-12 season. So week 9 compares against week 10 of 2011-12, etc. This was done to make the comparisons more calendar-friendly. See here for more on that.
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