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Wednesday, September 18, 2013

The Question, Wednesday 9/18/13: How Watered Down is Survivor's Audience?


CBS becomes the third network to begin its fall 2013 entertainment schedule with tonight's premiere of Survivor. This season, called "Blood vs. Water," will bring back a slew of former contestants (now old hat on Survivor) and make them compete against significant others and family members. How watered down is Survivor's audience? That's The Question for Wednesday, September 18, 2013.




Survivor Last Season
3.2 (fall premiere, 9/19/12, -6% year-to-year)
2.4 (spring premiere, 2/13/13, -23% year-to-year)
2.86 (fall average, -15% y2y)
2.56 (spring average, -9% y2y)
3.2 (fall finale, 12/16/12, -20% y2y)
2.7 (spring finale, 5/12/13, -7% y2y) 

The 2.4 spring premiere was that rare rating result last season that really baffled me. (As opposed to this season, when every result baffles me!) I thought the Fans vs. Favorites concept would bring in a little more initial interest, but instead it brought much less initial interest and more as the season went on. So I don't really know what to expect here, but since last fall's premiere was so close to even, I'm guessing this fall's premiere will be down more once again (though not by as wide a margin).

Over/Under: 2.75.

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